Rucha Shukla, Author at PenPath
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Author:Rucha Shukla

Jan 20 2017

What is a Facebook Pixel? Overview Explained in 5 Minutes or Less

If you're new to Facebook advertising, the first thing you need to learn is how the Facebook Pixel works. Facebook Pixel is the technology that communicates between your Facebook Ad Account and your website(s). This allows you to gain data from your traffic/users so you can retarget, building audiences, tracking conversions, and optimizing your sales funnel. ...

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