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Content Marketing

Jun 03 2016

Breakdown: Top 7 Content Marketing Blogs

It has been well-established that a company, no matter how big or small, cannot become a trusted authority in their industry without a blog.  But what constitutes a “good” blog?  Is it just a matter of personal taste? To a certain extent, blogs are kind of like books - some people love them, some hate them.  But there are some classics that seem to resonate with the majority of readers: The Great Gatsby, Great Expectations, Moby Dick, Pride and Prejudice.  It’s no coincidence that these classics are still popular today.  They...

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May 24 2016

The 4 Most Important Reasons To Do Content Marketing

As a content marketing firm we always get questioned why we do content marketing. Content marketing is a mix of hard numbers and long term brand appeal. Not the simplest of things to explain to someone who isn't around the industry. We think an analogy of relationships and online dating could get the point across a bit better....

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