Product Launch Membership - PenPath
22128
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Product Launch Membership

Product Launch Membership

For this project, we helped our client launch a new product. Having built a large following and community already, we felt this launch would increase reoccurring revenue long-term and was more fitting with the overall mission.

 

This shifted the business model from selling individual products to selling a monthly membership. A shift of this nature required new messaging, new landing pages, new content, new e-commerce backend, and much more.

 

Once the strategy was complete, months of preparation generated hype for the big launch. During this time we increased email subscriptions by 40%. Our email automation services simplified most of the communication with thousands of subscribers. We integrated the email system with the e-commerce platform to organize and automate customer service.

 

Our email automation services simplified most of the communication with thousands of subscribers. We integrated the email system with the e-commerce platform to organize and automate all customer service and purchase records.

 

As far as messaging was concerned, we designed a clean landing page with a concise message. We produced all the media involved with the launch that included a promotional video, multiple photo shoots, graphics and more.

 

With the holiday season approaching, we had little time to waste. This was definitely one of the most comprehensive projects we had done all year.

 

Fortunately, our work paid off. When looking over our KPI’s, our client monthly sales increased by 300%. The website was converting at 9% of all visitors to customers. We were all amazed at the numbers.

 

Our client was certainly happy, but of course, these types of projects are ongoing and there is still much to do.

 

Below are more highlights of this project:

 

PenPath Video

Victoria on the set of the video shoot. We had so much fun filming the TinySuperheroes on a cool autumn day.

 

Web Design for TinySuperheroes

The video was used on their website landing page and in our promotions.


Creating a simple image and text description of a product took many iterations. Making sure the client had a concise message was key.

 

Website Analytics Service

We tracked how the website performed to increase sales. This is a sample heat map of the landing page. Information like this doesn’t just help with web design, it also helps focus messaging.

 

In summary, these types of projects take the time to build out. Having the right digital marketing strategy can make or break any launch. Using the right tools and best practice not only helps clients succeed, it also saves a lot of valuable time.

 


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Category

Conversion Optimization, Email Automation, Media, Video, Web Design