Digital marketing for St. Louis real estate companies is a fierce battle. In this case study, we are going to explain how we completely rebuilt a website for a client and then promoted his business in the St. Louis region. The resulting look and feel for their website led to a drastic increase in traffic and time-on-site.
Here is a shot of our client’s old website:
Our team built a custom homepage that would be focused on directing the types of customers our client needed. After taking notes and referencing competitor sites our client liked, we drafted some initial wireframes.
In addition to creating the design and layout to be optimized for conversions, we helped the client clarify his message. This allowed the design to flow around the experience of learning about his services.
When building a new brand, you always need to consider what the experience is going to be from the first time a prospect comes into contact with your brand until after they make a purchase and become not just loyal, but an advocate. We built PenPath’s services with that goal in mind. We don’t want to only generate customers for clients, we want advocates.
Today, we need to design mobile first. This website was no different.
Updating the website’s branding led to a 100% increase in social and organic referral traffic in the first two months. Average session duration also increased by over 200% in three months. Across the board, benefits of the new brand were clear.
Sure, we can drive traffic to our client’s website, but getting that traffic to convert is a completely different story. After building the new site and doing some rebranding work, it was time to see how people responded. Fortunately, the campaign was now success. Leads are not easy to come by as they are based on an as needed basis.
Having the metrics to understand the funnel was vital. Our Fall ad campaign sent traffic to the client’s site with a click through rate of 4.9% with 17 conversions.
Conversion Optimization, Web Design