The video above was produced for a client that invested a lot of time and effort into hosting a speaker well known in their industry.
In order to increase buzz and reputation among the special education community, the PenPath team suggested the client capture this event through video and reuse it to promote the school.
We always recommend clients repurpose content as much as possible, particularly when special events such as this occur.
Careful planning and production resulted in a video our client loved. The video was then used in a Facebook Advertising campaign that had tremendous success reaching tens-of-thousands of new parents for the school.
Because we are a full-service digital agency, we are able to accelerate the benefits of great content for our clients.
We start with a proven strategy and we then assist in the implementation and promotion of the campaign.