Careers

Jop Opening: Digital Marketing Analytics Content Writer

By September 14, 2020No Comments

Position type: Part-time

PenPath is a marketing intelligence solutions provider currently seeking to expand its marketing team by adding a content marketing blogger. This position is available as remote work.

The ideal candidate will lead the development and expand the current company content strategy. This position will write and publish long-form content based on PenPath’s strategy and business objectives.

See complete position description requirements below:

Position Description 

Requirements:

  • Preferably located in the US
  • English language native speaker
  • Has 3-5 years of experience as a content / blog writer
  • Is familiar with WordPress CMS
  • Possesses good communication skills
  • Is well-organized and able to manage self / time 
  • Is able to develop a content strategy based on the company’s business and marketing objectives
  • Is able to meet deadlines and deliver (and publish) content on time
  • Is able to demonstrate a writing portfolio before hiring
  • Is a creative storyteller
  • Is passionate about eCommerce, conversion optimization tools and techniques
  • Is familiar with marketing metrics and reporting 
  • Preferably has knowledge and interest in Business Intelligence (BI), specifically data visualization
  • Is excited for the opportunity to produce content related to eCommerce analytics and data visualization
  • Is willing and passionate to learn about PenPath and its solutions
  • Is able to match the tone / brand voice and adapt the writing style 

Primary responsibilities include:

  • develop a content (blog) strategy and editorial calendar for a rapidly developing Marketing Intelligence company
  • research, and consistently write and publish different types of long-form content based on the company’s marketing strategy and objectives
  • proofread the content before publishing
  • develop writing and publishing with SEO best practices to maintain and improve SERP
  • develops visuals that accompany the content in accordance with the company’s brand book
  • keep track of the content performance and industry trends; implement changes if need be

Send us your resume and your portfolio at [email protected] and we will get back to you shortly. 

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