Apple Search Ads (ASA) is an acquisition channel that can make your apps appear at the top of your audience’s Apple Store search page. Many marketers are using ASA to improve their visibility. PenPath offers marketers and analysts the technology needed to connect to the Apple Search Ads API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Apple Search Ads and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your ASA data, PenPath highlights top-performing campaigns, visualizes audience demographics, and evaluates your advertising effectiveness.