CallTrackingMetrics provides a platform that can customize solutions for tracking and routing marketing calls. Its service brings value and success to businesses around the globe. With a connection to CallTrackingMetrics data, PenPath helps guide your business and drive your success. PenPath offers marketers and analysts the technology needed to connect to the CallTrackingMetrics API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within CallTrackingMetrics and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your CallTrackingMetrics data, we measure the conversation metrics, evaluate your phone call effectiveness, and help you find potential customers. PenPath provides both marketing consulting and data-driven solutions.