Email marketing is still one of the most important touchpoints that a business has with customers. Mailchimp is an industry leader with robust data, which is why we here at PenPath can manage this data for clients. We show you which campaigns are your top performers, which fell below your targets, and how to segment your audience. PenPath offers marketers and analysts the technology needed to connect to the Mailchimp API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Mailchimp and hundreds of other platforms in a more user-friendly, automated reporting workflow. Mailchimp data can influence not just your email marketing but how you activate consumers.