It’s essential to coordinate omnichannel campaigns when you are active on multiple platforms. PenPath integrates advertising data from MediaMath, providing insights on market positioning and performance analysis. PenPath offers marketers and analysts the technology needed to connect to the MediaMath API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within MediaMath and hundreds of other platforms in a more user-friendly, automated reporting workflow. With a wealth of data on audiences, media and intelligence, we’ve helped many clients see data trends more clearly and understand the marketing behind them. Attribution and insights were normalized across channels and integrated according to PenPath’s data-driven approach.