Taboola is a marketing platform that provides strategic online advertisement placement. It helps businesses reach billions of users each month. PenPath helps you better understand your Taboola data and precisely target new customers. PenPath offers marketers and analysts the technology needed to connect to the Taboola API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Taboola and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Taboola data, we measure the key metrics, evaluate your costs and return, and help you improve visibility, engagement and conversions. PenPath elevates your brand with innovative data-driven solutions.