Many businesses lose potential customers by having the wrong information showing on the searching engines. For quick, robust updates to your local list, Yext is an essential resource. By leveraging Yext’s traffic data, PenPath helps you find the listings you want to control and protect hard-won local SEO. PenPath offers marketers and analysts the technology needed to connect to the Yext API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Yext and hundreds of other platforms in a more user-friendly, automated reporting workflow. PenPath highlights how frequently your postings show up in search, what number of users click from those list items, where you display in the search engine results, and much more.