Have a cetralized location for all your insights to not only understand what happened, but why. Aggregate all your data into a turn-key platform that’s totally customizable.
Scalable pricing matched with your success
Starter
Speak with sales
For indie ecommerce teams looking to quickly enable internal teams with critical growth insights and dedicated support.
Feature List:
Platform Features
- Executive Planning & Forecasting
- Revenue Insights
- Product Insights
- Customer Insights
- Purchase Intent Insights
- GA4 Website Analytics
- Funnel Insights
- Standard Ad Channel Connectors
- Enriched Attribution
- Emailed Reports
- Custom Audience Export
- Up To 12M Annual Data Rows
Support & Guidance
- Dedicated Growth Manager
- Training & Enablement Portal
Growth
Speak with sales
For scaling ecommerce brands looking for deeper insights and analysis support to establish a data-driven culture.
Everything in Starter, plus:
Platform Features
- KPI Target Pacing
- Budgeting Insights
- Enriched Product Categories
- Advanced Ad Channel Connectors
- Custom Performance Alerts
- Multi-store Aggregated Analytics
- Multi-account Aggregated Analytics
- Blended Currency Analytics
- Performance Alerts
- Up to 25M Annual Data Rows
Support & Guidance
- Analysis Support
- Dedicated Team Access via Slack
- Monthly 1:1 Growth Meetings
Pro
Speak with Sales
For large teams with internal analysts who looking for more advanced custom requirements and hands-on support.
Everything in Growth, plus:
Platform Features
- Custom Dashboard Environment
- Flat-file Ecommerce Integration
- Custom Annual Data Rows
Support & Guidance
- Dedicated Technical Training & Enablement
- Profit Acceleration Program
- Dedicated Measurement Strategy
Starter
Starting at $1,450
$1,190/month
Billed Annually
Feature List:
Platform Features
- Executive Planning & Forecasting
- Revenue Insights
- Product Insights
- Customer Insights
- Purchase Intent Insights
- GA4 Website Analytics
- Funnel Insights
- Standard Ad Channel Connectors
- Enriched Attribution
- Emailed Reports
- Custom Audience Export
- Up To 12M Annual Data Rows
Support & Guidance
- Dedicated Growth Manager
- Training & Enablement Portal
Growth
Starting at $3,000
$2,615/month
Billed Annually
Everything in Starter, plus:
Platform Features
- KPI Target Pacing
- Budgeting Insights
- Enriched Product Categories
- Advanced Ad Channel Connectors
- Custom Performance Alerts
- Multi-store Aggregated Analytics
- Multi-account Aggregated Analytics
- Blended Currency Analytics
- Performance Alerts
- Up to 25M Annual Data Rows
Support & Guidance
- Analysis Support
- Dedicated Team Access via Slack
- Monthly 1:1 Growth Meetings
Pro
Speak with Sales
Billed Annually
Everything in Growth, plus:
Platform Features
- Custom Dashboard Environment
- Flat-file Ecommerce Integration
- Custom Annual Data Rows
Support & Guidance
- Dedicated Technical Training & Enablement
- Profit Acceleration Program
- Dedicated Measurement Strategy
Compare all features
Platform Packages | Starter | Growth | Pro |
---|---|---|---|
Executive Planning & Forecasting Access forecasting dashboards that allow for you to do what-if analysis and estimate sales lift based on your historical baselines | |||
Revenue Insights See the revenue performance of your e-commerce store with main KPIs | |||
Product Insights Access critical product performance information including what products are infuencing sales, AOV, and customer acquisition, and retention. | |||
Customer Insights Get clarity around customer growth trends and segment based on behavior and purchase history. Easily build targeted audiences for retargeting efforts. | |||
Purchase Intent Understand customer buying signals and conversion optimization growth oportunities. Powered by enriched GA4 website events data. | |||
GA4 Website Behavior Insights Improve conversion rate by segmenting website around pages visited, bounce rate, and more - powered by GA4 data | |||
Funnel Insights Get clearer visibility across your critical conversion funnel stages such as viewed product, add to cart, abandon rate, and more | |||
Standard Ad channel Analytics This includes Meta Ads and Google Ads and all of their associated platforms such as Instagram Ads and Youtube Ads | |||
Emailed Reports Set up emailed reports to be sent to your inbox at any cadance you'd like | |||
Custom Audience Export Easily export customer lists based on purchase behavior to create retargeting and lookalike audiences | |||
KPI Target Pacing Set targets for your KPIs and see in real-time how you're pacing towards tour goals | - | ||
Budgeting Insights Understand how you are investing and getting returns on your advertising budget across all platforms | - | ||
Enriched Product Categories Enrich your product insights and measure performance across categories, subcategories, and classifications | - | ||
Advanced Ad Channel Connectors Connect ad platforms outside of just Meta and Google such as Pinterest, TikTok, Snapchat, LinkedIn and more | - | ||
Multi-store Aggregated Insights See all your stores and filter by store in any dashboard | - | ||
Multi-account Aggregated Insights See all your accounts and filter by account in any dashboard | - | ||
Blended Currency Analytics Combine currencies across your store sales to see aggregated performance using your currency of choice | - | ||
Performance Alerts | - | ||
Custom Dashboard Environment Create, build, and analyze dashboards you design from scratch. Connect to your data sources and blend with PenPath's cleaned data. | - | - | |
Flat-file Ecommerce Integration Connect and access your custom ecommerce platform insights using PenPath's dashboards | - | - | |
Annual Data RowsThis refers to the total number of data rows allocated by default for a year. | 12M | 25M | Custom |
Support & Guidance | |||
User License | 1 | 2 | 4 |
Dedicated Growth Manager | |||
Analysis Support | |||
Training & Enablement Portal Access exclisive team trainings to enable your team to grow their analysis and data-driven skill set | - | ||
Dedicated Team Access Via Slack | - | ||
Monthly 1:1 Growth Meetings Speak with a data specialist monthly to ensure your team is enabled and using the right insights | - | ||
Dedicated Technical Training & Enablement For teams building their own custom dashboards, access technical support to help you build your dream dashboard. Powered by Tableau | - | - | |
Profit Acceleration Program Join a cohort of similar companies in a 6-session program where you'll collaborate and build your data-driven skills together | - | - | |
Dedicated Measurement Strategy | - | - |
* Additional 10 million rows cost $3000
* Additional User License costs $250
PenPath Pricing
To select the package that works best for you, speak with an ecommerce insights specialist who will personally asses your needs and recommend the solution that makes the most sense for your business goals.
- Connect all your platforms in 15-minutes
- Get expert guidance on what solution fits you best
- Enable your team with PenPath’s 1:1 support
Fill out the form on the right and you’ll be matched with an ecommerce analytics expert who will ensure you are matched with the solution that fits you best.