marketing data strategy
Nov 11 2019

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

In Part 1 of this series, we talked about concrete reasons to have a marketing data strategy and what actions you can take as a marketer to incorporate a more data-driven mindset on your team (or improve the existing one). 

In this article, we’ll talk about implementation: how to approach the different steps of implementing a marketing data strategy from a practical view. Let’s take a look. 

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Nov 06 2019

Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves

Despite conferences and videos on how data will affect the future, digital marketing employees are having a hard time knowing how to implement a marketing data strategy or get buy-in from upper management.

This 4 step marketing data strategy will help in planning how to approach this problem from scratch and gaining clarity on how exactly a good strategy can help with concrete reasons. 

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Oct 22 2019

Upgrading From Google Analytics: When Should You Do It?

For many marketers, whether or not to spend a lot of money and energy on marketing analytics tools is a main concern. Forbes shows although Martech budgets are increasing, there’s yet to be clarity about what solutions actually accomplish. 

Knowing intermediate and advanced capabilities in Google Analytics, Tag Manager, or custom Excel reports is enough to feel accomplished. But there’s an entire world of opportunities for those brave enough to venture out of the normal analytics stack.

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