You’d get a clear image of the full end-to-end process, from the moment a person gets to your website to the moment that person decides to pay for your products or services, both the first time and as a repeat customer.
From that full customer journey map, you could then calculate lead scoring for customers and discover who and where your most valuable customers are.
Today we’re going to be talking about how to do that. In our last article, we showed where to find website data and sales pipeline data. This time, we’ll show you exactly what you get out of blending that data.