Get Clean UTM Data To Scale Ecommerce Revenue
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The Perfect Starting Point You Can Evolve As Needed.
You’re focused on driving sales and scaling your ecommerce business. But are you truly seeing which marketing efforts are paying off? Inconsistent UTM tracking leads to inaccurate data, wasted ad spend, and missed growth opportunities.
Imagine having complete control and clarity over your campaign performance. With the right UTM strategy, you can:
- Know exactly which channels, campaigns, and ads are driving revenue.
- Make data-backed decisions to optimize your marketing budget.
- Stop wasting time on underperforming efforts.
- Gain a crystal-clear understanding of your customer journey.
Introducing the FREE PenPath UTM Cheat Sheet + Personalized Assessment
We get it. UTM tracking can feel overwhelming. That’s why PenPath has created this actionable, no-fluff UTM Cheat Sheet specifically for ecommerce marketers. And to make it even more valuable, our quick survey will give you a personalized snapshot of your current UTM maturity.
Here's What You'll Get INSTANTLY After Taking the Survey:
- A Personalized UTM Tracking Assessment: See how your current setup compares to other leading ecommerce brands and identify key areas for improvement.
- The Downloadable UTM Naming & Tracking Cheat Sheet (Google Sheet): Your go-to resource for consistent and effective UTM management.
- Ready-to-Use UTM Templates: Simply copy and paste pre-built UTM structures for Meta (Facebook/Instagram), Google Ads, Pinterest, and more.
- Dynamic URL Parameter Table: Easily reference the dynamic parameters available for each platform to automate your tracking.
- Platform-Specific Macro References: Quick access to essential macros like {{campaign.name}} (Meta) and {keyword} (Google) to capture granular data automatically.
- Clear Naming Conventions & Standardization Tips: Establish a consistent system across your team to eliminate errors and ensure reliable data.
- A “Start Here” Implementation Guide: Learn how to easily share and implement the cheat sheet and best practices across your marketing team.
Unlock Pro-Level UTM Insights in Just 2 Minutes:
Our short survey is designed to pinpoint your biggest UTM challenges, including:
- Uncertainty about where to even begin with UTMs.
- Lack of clarity on how to correctly apply UTMs to your campaigns.
- Doubt about whether your current tracking is accurate and reliable.
- Struggles with inconsistent naming conventions across your team.
- Confusion about managing UTMs effectively across multiple platforms.
- Challenges with tracking dynamic ads and auto-tagging.
Based on your responses, we’ll provide tailored insights and ensure you get the most out of your UTM Cheat Sheet.
Built By Ecommerce Experts, For Ecommerce Growth
At PenPath, we understand the unique data needs of ecommerce businesses. This cheat sheet and survey are built on our experience helping top-performing brands gain control over their marketing data and drive significant growth.
Ready to Transform Your UTM Tracking?
Take the 2-Minute Survey & Get Your FREE Cheat Sheet Now
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