Ecommerce brands have data living across many platforms which can be challenging to keep up with. PenPath aggregates all your data, cleans and enriches it so that essential KPIs and insights can be automatically generated. PenPath works as your data pipeline and refinery. Data is also stored so you don’t lose historical performance, even when your platforms delete it.
INFORMATION YOU NEED TO UNDERSTAND HOW TO SCALE
Revenue Growth Insights
Understand how you’re pacing towards your KPI targets and diagnose what’s driving growth or slowing you down.
- Growth Forecasting
- Performance Diagnosing
Budget Allocation Insights
Simplify budget planning and get real-time clarity across all your paid media efforts. See performance holistically and diagnose problems with just a click.
- Budget planning
- ROAS optimization
- Attribution enrichment
Customer & Product Insights
Understand how you’re acquiring more customers, who they are, and what they are buying.
- Customer Behavior
- Product & Category Trends
9,568,192,990
Attributed Ad Spend
18
Average ROAS Increase
7,625,619,129
Impressions Tracked
How PenPath Scales Ecommerce
Connect all your platforms with just a couple of clicks. The rest is taken care of.
STEP 2
Immediately See Growth Opportunities
-
Sales
-
Marketing
-
Customer
-
Product
-
Content
Once your data sources are connected, data will be updated daily. PenPath provides turnkey dashboards and reports with powerful filters and interactivity to answer your most pressing questions. Automated reporting will eliminate most of your manual work and simplify internal communication. Looking to customize further? This is also possible.
STEP 3
Follow Step-by-Step Growth Playbooks
Ecommerce leaders who are in the driver’s seat must have access to all KPIs and insights with just a couple of clicks. However, knowing where to start and what to do next may require some guidance. PenPath provides essential resources and support that will help you know exactly how to navigate your data, know what to do, and focus on optimizing performance.
STEP 4
Increase Revenue And Meet KPI Targets
When you have all the information you need and a strong measurement strategy foundation, sustainable growth is achievable. Ecommerce brands of all sizes can benefit from creating a data-driven culture, following first principles that maximize revenue and minimize wasteful marketing spending.
Leading Brands Trust PenPath With Their Data-Driven Growth
