✓ Your Ecommerce Growth Agency

Scaling DTC Brands to 8+ Figures using the Data-Led Growth System™

Most agencies sell ‘services.’ We install a growth engine. We unify your Shopify, Meta, and GA4 data to build a scientific path to profitable scaling.

Book Your Scaling Audit
No Long-Term Contracts
Results in 30 Days
20 %
Monthly Revenue Growth
661 %
Lift in ROAS
22 %
New Customer Acquisition
90 +
Data Accuracy
$ 300 +
IT Overhead Savings
140 %
Total Sales Growth
40 %
Year-Over-Year Sales Growth
15 %
CVR
143 %
Year-Over-Year Lead Growth
40 %
Year over Year Sales Growth

✓ Verified Client Feedback

“I'm so happy with how quickly PenPath helped turn things around. Not only did they perform, but their data-first approach gave us the confidence and clarity we needed. They're like partners and truly an extension of my team.”

Sunny TreadwayMarketing Manager, Rent One Home Furnishings
“

“The framework Alex provided has completely transformed how we approach data analysis. What really stood out was the clarity around metrics hierarchy, understanding which metrics matter to different stakeholders and how to prioritize them has been invaluable. The 13-step analysis process gives us a structured approach instead of pulling a dozen different things together and hoping they make sense. Now we're setting goals upfront and following a proven framework.”

Alyson Siegner & Weston BrandHamilton Beach
“

“What really stood out was how they went above and beyond by checking back to verify all the data was flowing correctly. They didn't just complete the work and disappear – they made sure everything was actually working as intended. I've hired over 100 contractors, and PenPath ranks in the top 5% of people I've worked with. Highly recommend for any Shopify/Google Analytics/Google Ads projects. Great communication and follow-through.”

Richard StantonMarketing Director, 220 Electronics
“

“We operate in a very niche industry, and historically even well‑known, top‑tier agencies and automated management strategies have struggled to produce results for us. Alex and PenPath took the time to understand our market, audit our historical data, and rebuild our account around the realities of our business rather than generic best practices. Despite reducing ad spend, we saw an increase in sales and a noticeable improvement in lead quality which reduced internal workload and directly contributed to increased profitability. Communication was clear, the work was methodical, and the results were both measurable and sustainable. A highly professional engagement.”

Nathan ColeCEO, Designer Drapery Hardware
Book your free discovery call now

Case Studies

Proven Results Across the DTC Landscape

Our Data-Led Growth System is vertical-agnostic, engineered to solve complex attribution and scaling challenges across the most competitive DTC categories.

Trading Card Market

Trading Card Market partnered with PenPath to fix conversion bottlenecks and optimize the shopping experience through data-led testing. In just 60 days, conversions soared and revenue growth returned.

PenPath used data-driven ecommerce CRO to fix funnel leaks and boost Trading Card Market’s conversion rate by 41% in 90 days.

Analytics & Tracking
20%

Rapid, data-backed CRO enhancements delivered measurable profitability.

View Case Study →

Hamilton Beach

Hamilton Beach, a global leader in small kitchen appliances, partnered with PenPath to unify analytics across five brands. Within a year, they achieved total visibility, data accuracy, and marketing confidence that fueled global growth.

Hamilton Beach achieve 99% data accuracy across GA4, Meta, and Google Ads, unlocking a +661% lift in ROAS.

Centralizing Reporting
661%

Unified analytics across five brands to drive high-efficiency scaling.

View Case Study →

Rent One

Rent One achieved record-breaking online growth after PenPath fixed broken analytics and executed a data-first paid media strategy that delivered measurable, lasting impact in just 60 days.

Rent One partnered with PenPath to fix broken data and scale paid media, driving a 151% increase in online orders in just 60 days.

Broken Data
View Case Study →

Our Protocol

The Data-Led Growth System™ Protocol

The Creative Engine™

Science-Backed Creative That Converts.

We don’t guess. We use our C-Driver and V-Driver frameworks to build high-performance assets for every stage of the funnel.

  • C-Driver Customer Acquisition Optimization
  • V-Driver Customer Value Optimization
Value
+31% CVR
Use Case
-42% CAC
Persona
4.2x ROAS
Offer
+184% CVR
Hook
+32% CTR
Product
+160% Revenue
Persona
+150% Revenue
Persona
5.2x ROAS
Product
+40% ROAS
Product
-34% CAC
See Our Creative Process

Proprietary Technology

Your Growth Command Center.

We consolidate your Shopify, Paid Social, Paid Search, and GA4 data into a proprietary intelligence layer. No more cross-platform “double-counting”—just clean, actionable data to drive your next $1M in growth.

Unified Business Pulse

A macro view of your brand’s health across all stores and marketplaces.

Product Profitability

Instantly identify top sellers by product category, receptive audiences, and seasonality.

Creative Attribution

Rank and segment creative efforts across platforms to see what’s actually moving the needle.

Predictive Forecasting

Reverse-engineer what works using “What-If” analysis to plan monthly growth targets.

Your Dedicated Team

Your Specialized Growth Pod

Most agencies give you a junior account manager. We give you a dedicated squad of specialists who live in your data and execute your strategy daily.

Your Growth Pod: A Dedicated Extension of Your Internal Team.

Growth Strategist

The architect of your 12-month scaling roadmap. They own your P&L, contribution margin targets, and cross-channel synergy.

Paid Social Ads Expert

Specialized in high-scale Meta and TikTok execution using our profit-first bidding framework.

Creative Strategist

Bridges the gap between data and design. Uses our C-Driver framework to build high-velocity, high-intent ad pipelines.

Paid Search Expert

Masters of Google Search, Shopping, and PMax. Focused on capturing high-intent demand and branded search protection.

CRO Expert

Focused on the post-click journey. Ruthless optimization of landing pages and checkout flows to maximize AOV and conversion lift.

Data Analyst

The technical architect of your ‘Source of Truth.’ Manages server-side tracking (CAPI), de-duplication, and attribution modeling.

Common Questions

Frequently Asked Questions

How are you different from other agencies?

PenPath is not a traditional media or creative agency. We combine expert tracking, analytics, business intelligence software, paid media, and CRO under one unified growth system. This means we fix your data, interpret it with experts, turn insights into action, and manage the execution that drives revenue. Most agencies focus on isolated tasks. We focus on the entire customer journey and use data to guide every decision.

Which platforms do you manage for paid media?

We specialize in Google Ads and Meta (Facebook/Instagram), plus Bing, TikTok or Pinterest if needed, covering both acquisition and retention channels with data-driven creative and optimization.

Can we work with you if we already have an agency?

Yes. Many brands work with us alongside their current agency. PenPath acts as your data and strategy partner, giving you clear visibility, stronger measurement, and actionable insights that help your internal team or agency perform better. We support, not replace, unless you want us to run paid media and CRO directly.

What kind of clients does PenPath work with?

We work with DTC ecommerce brands that want cleaner data, clearer insights, and a structured path to scalable growth. Most brands we support spend at least $20K per month on ads and use platforms like Shopify, GA4, Meta, and Google Ads. If you want consistency, clarity, and real revenue growth, not guesswork, we’re a great fit.

How does PenPath apply its Data-led Growth System?

We start by fixing your tracking and ensuring accurate data. Then we unify all your marketing and ecommerce information and enrich it to uncover growth opportunities. After that, we build your measurement strategy, prioritize KPIs, and create a personalized growth plan. Finally, we take action through paid media and CRO, then scale based on performance data each month.

How fast will I see results with PenPath?

Most brands see improvements within the first 60–90 days. This includes clearer reporting, better-performing campaigns, higher conversion rates, and more efficient budget allocation. As we continue optimizing paid media and CRO using clean data, results compound over time.

Book in your free discovery call

What we value and guarantee

  • 100% client satisfaction
  • Return on investment
  • Best in class CRO
  • Experienced teams
  • Maximum efforts and results

See our 339 reviews on

Rate 4.9/5 by hundreds of conversion happy customers