Automated data-driven insights for marketing teams.

Helping marketing teams achieve growth by developing, consulting, and integrating professional-grade business intelligence technologies.

  • Data Visualization
  • ETL Management
  • Data Science

Companies trust PenPath with their data-driven initiatives

9,568,192,990
Spend Attributed
7,625,619,129
Impressions Tracked
10,624,868
Clicks Measured

DATA MANAGEMENT SERVICE

No More Data Bottlenecks

PenPath is your ETL technology & services partner. We’ll setup your automated data pipeline, data warehousing, data modeling, and custom BI dashboard for you.

DATA VISUALIZATION

Easily Access Your KPIs

Understand your business in real-time. PenPath partners with the leading Business Intelligence platforms to deliver professional-grade marketing analytics dashboards.

GUIDANCE & CONSULTING

Increase Decision-Making Velocity

Get the most out of your sales & marketing analytics. Discover growth opportunities in real-time. PenPath offers tailored resources, support, and outsourced analysis to make you a data-driven powerhouse.

ANALYSIS & CONSULTING

Your Marketing Analytics Guide

PenPath’s services are an extension of your marketing team. Utilize growth frameworks, growth guidance, & an analyisis team that are proven to help you maximize your growth.

ANSWER KEY QUESTIONS & MAKE BETTER DECISIONS

“PenPath has been a major asset in helping us track & understand all of our digital marketing efforts.”

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How does PenPath connect to all my sales & marketing platforms?

To deliver comprehensive marketing dashboards, you first need to connect & integrate all of your data sources. Google & Facebook, for instance, don’t share data with each other. Siloed data is one of the biggest problems marketers have.

As a PenPath client, you won’t need to worry about hiring developers or cloud engineers. PenPath offers an end-to-end business intelligence solution with a unique combination of professional-grade technologies and best-in-class service. Established data partnerships give PenPath access to all major sales and marketing platforms marketers use. If you are using a platform that isn’t already available, we’ll build the integration for you.

Get in touch today & let us know which data sources you’d like to see in your automated dashboards or reports.

Why is Data Blending important?

After connecting to all your sales and marketing platforms, your data still needs to be processed & mapped so that it can be queried properly.

Would you like to see how total impressions, clicks, CPA, or engagement across all your platforms are influencing sales? Holistic metrics allow PenPath to deliver previously unattainable insights. Let us do the heavy lifting for you.

Getting started is easy. Are you ready to take action?

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