- Data Visualization
- ETL Management
- Data Science
Automated data-driven insights for marketing teams.
Helping marketing teams achieve growth by developing, consulting, and integrating professional-grade business intelligence technologies.
Companies trust PenPath with their data-driven initiatives
DATA MANAGEMENT SERVICE
No More Data Bottlenecks
PenPath is your ETL technology & services partner. We’ll setup your automated data pipeline, data warehousing, data modeling, and custom BI dashboard for you.
Easily Access Your KPIs
Understand your business in real-time. PenPath partners with the leading Business Intelligence platforms to deliver professional-grade marketing analytics dashboards.
GUIDANCE & CONSULTING
Increase Decision-Making Velocity
Get the most out of your sales & marketing analytics. Discover growth opportunities in real-time. PenPath offers tailored resources, support, and outsourced analysis to make you a data-driven powerhouse.
ANALYSIS & CONSULTING
Your Marketing Analytics Guide
PenPath’s services are an extension of your marketing team. Utilize growth frameworks, growth guidance, & an analyisis team that are proven to help you maximize your growth.
ANSWER KEY QUESTIONS & MAKE BETTER DECISIONS
CRITICAL INSIGHTS IN SECONDS
How can I see all of my most important marketing metrics in one easy-to-use dashboard?
EASY TO USE
Where are my most valuable customers coming from from & how do I get more of them?
NO MORE SPREADSHEETS
Which platform generates the most purchase intent engagement? What type of content has the biggest impact on this?
NO TECHNICAL SKILLS REQUIRED
How is my total marketing spend trending & what kind of impact is it having on my sales/leads compared to last year?
CUSTOMIZED TO YOUR BUSINESS NEEDS
Which campaigns or ads are performing best regardless of the platform?
Why is Data Blending important?
After connecting to all your sales and marketing platforms, your data still needs to be processed & mapped so that it can be queried properly.
Would you like to see how total impressions, clicks, CPA, or engagement across all your platforms are influencing sales? Holistic metrics allow PenPath to deliver previously unattainable insights. Let us do the heavy lifting for you.