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Intelligent Growth Analytics for DTC Brands

PenPath gives ecommerce brands the ability to increase sales and cut costs with data-informed decisions.

One Platform For Meaningful and Actionable Ecommerce Insights

Significantly reduce your analytics and data costs!

Attributed Ad Spend
Average ROAS Increase
Impressions Tracked

How PenPath Drives Revenue


Connect All Your Business Platforms

Integrate all your data with just a couple of clicks. All your paid media, organic social, search, sales, and product data will update your dashboards and reports daily.

Connect all your platforms with just a couple of clicks. The rest is taken care of.


Immediately See Growth Opportunities

  • Sales

  • Marketing

  • Customer

  • Product

  • Content

Powerful insights are visualized in dynamic dashboards that tell a complete story so you can do more of what works and less of what doesn’t.


Follow Step-by-Step Growth Playbooks

Having all your most important KPIs in real-time and drilling down to discover growth opportunities is just the beginning. PenPath offers growth playbooks that walk you through how large ecommerce brands scale with data-driven insights.


Increase Revenue And Meet KPI Targets

Easily optimize budgets and maximize ROAS along with all your other KPIs. PenPath provides attribution capabilities that tell a complete story with your data. 

Leading Brands Trust PenPath With Their Data-Driven Growth

Here Are A Few FAQs We Get

Do you provide more than just marketing analytics?

Yes, we are able to help you understand much more than marketing insights. PenPath provides more detailed holistic business metrics, product trends, customer preferences, and inventory analysis. New features and capabilities are added regularly. Reach out if there is a specific capability you’re looking for.

Do you provide attribution capabilities?

Yes, PenPath offers industry-leading attribution capabilities that allow for data-driven attribution and ROAS tracking. By leveraging machine learning, ecommerce brands can finally move away from last-touch attribution and accurately track which channels, sources, and campaigns are driving revenue.

If we have any questions, is there someone I can talk to?

Yes, with PenPath you have 24-7 support and can speak to a dedicated customer success manager to make sure reporting remains automated, accessible, and reliable.

How does pricing work? 

PenPath is a software-as-a-service (SaaS) ecommerce analytics platform that offers subscription packages that scale to work with most ecommerce brands. Speak with a representative today and schedule a demo to see if PenPath is the right fit for you.

How are you different from agencies reports we get?

PenPath offers real-time reporting, insights, and alerts rather than monthly updates. Second, PenPath provides an unbias performance overview whereas agencies are typically incentivized to highlight only wins in the data. Lastly, PenPath delivers metrics and capabilities that expand beyond marketing analytics.

Does PenPath help automate reporting?

Yes, PenPath connects to most ecommerce platforms such as Shopify, Google Analytics, Instagram, Klaviyo, and many more via API to provide real-time reporting. Everything in the platform is designed to be totally automated. PenPath provides data models that calculate holistic trends and business-wide insights without the need for a sophisticated data team.

If I cancel my subscription, do I keep my data?

Yes, you own and keep your data when working with PenPath. PenPath is a software-as-a-service and pulls all your data to deliver real-time reporting. If you decide to cancel your subscription, PenPath will return all your data.

How much effort does it take to get started?

Reach total reporting automation with only a few minutes of work. PenPath’s platform connects to your platforms and delivers real-time reports and dashboards with your most important KPIs going forward. Rather than spending hours building reports in spreadsheets, let automation help you scale your success.

“PenPath has been a major asset in helping us track & understand all of our ecommerce efforts.”


Getting started is easy. Are you ready to take action?

No more messy data, spreadsheets, and delayed reporting. PenPath is the ideal platform for ecommerce decision-makers looking to achieve data-driven results.