SALES & MARKETING ANALYTICS

All Your Data.
Custom Dashboards.
Unlimited Insights.

PenPath is your dedicated marketing analytics team. We specialize in integrating all your marketing data sources and transforming them into actionable insights. 

SALES & MARKETING ANALYTICS

All Your Data.
Custom Dashboards.
Unlimited Insights.

PenPath is your dedicated marketing analytics team. We specialize in integrating all your marketing data sources and transforming them into actionable insights. 

SALES & MARKETING ANALYTICS

All Your Data.
Custom Dashboards.
Unlimited Insights.

PenPath is your dedicated marketing analytics team. We specialize in integrating all your marketing data sources and transforming them into actionable insights. 

SALES & MARKETING ANALYTICS

All Your Data.
Custom Dashboards.
Unlimited Insights.

PenPath is your dedicated marketing analytics team. We specialize in integrating all your marketing data sources and transforming them into actionable insights. 

BUSINESS INTELLIGENCE FOR BRANDS & AGENCIES

DATA INTEGRATION

Our automated marketing data pipeline connects & blends all of your marketing data sources.

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CUSTOM DASHBOARDS

Advanced business intelligence dashboards that are simple to use — tailor-made to track all your KPIs & answer key questions.

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SMART INSIGHTS

Access real-time insights that help you make key business decisions, discover opportunities, & scale your business.

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AGENCIES

Solve all of your client reporting problems.

Whether you need an internal dashboard to track all your clients or a custom dashboard for each of them, we can help. PenPath makes it possible to integrate all your data into real-time custom reports.

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BRANDS

Take control & accelerate decision making.

Have complete control over all your business functions. See everything & get the insights you need to better allocate budgets, understand what’s driving growth, & scale.

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WHAT CAN PENPATH DO FOR ME?

Focused on solving your data problems

Driving growth can be very complicated. With so many moving parts to your marketing strategy, it’s difficult to regularly monitor & analyze everything. We understand the challenges you face & built our analytics solutions to solve your biggest pain points. We’re dedicated to giving you complete control of all your data so that you can spend less time trying to understand it & more time on taking action.

Business Intelligence Dashboard
Answer Key Questions

Where are our marketing dollars best spent?
What’s influencing sales most?
Which customer personas convert best?
How does our CPA & LTV correlate?

Higher Profits

Companies using analytics have 126% profit improvement over competitors.
– McKinsey

Save Time

Cut to the chase & have the information you need to move forward. Our clients are now able to accomplish reporting tasks 90% faster than before.

“PenPath has been a major asset in helping us track & understand all of our digital marketing efforts.”

“PenPath has been a major asset in helping us track & understand all of our digital marketing efforts.”

“PenPath has been a major asset in helping us track & understand all of our digital marketing efforts.”

 

How do you connect to all my data?

To deliver comprehensive marketing dashboards, you first need to connect & integrate all of your data sources. Google & Facebook, for instance, don’t share data with each other. Siloed data is one of the biggest problems marketers have. As a PenPath client, you won’t need to worry about hiring developers or cloud engineers to accomplish this. Our development team & established data partners already have access to all major marketing platforms marketers use. If you are using a platform that isn’t already available, we’ll build the integration for you. Get in touch today & let us know which data sources you’d like to see.

Why is Data Blending important?

Data blending is the area where our team focuses the majority of its brain power. After connecting to all your platforms, your data still needs to be processed & mapped so that it can be queried properly. Would you like to see how total impressions, clicks, CPA, or engagement across all your platforms is influencing sales? These are just a few of the metrics that allow us to deliver previously unattainable insights. Let us do the heavy lifting for you.

How do you connect to all my data?

In order to deliver true comprehensive dashboards, you first need to connect all your data sources. As a PenPath client, you don’t need to worry about hiring any developers or cloud engineers you would otherwise need. Our development team & established data partners already have access to all major marketing platforms most marketers use. If you are using a platform that isn’t already available, we’ll build the connection for you. Get in touch today & let us know which data sources you’d like to see integrated.

Why is Data Blending important?

Data blending is the area where our team focuses the majority of its brain power. After connecting to all your platforms, your data still needs to be processed & mapped so that it can be queried effectively. Would you like to see how total impressions, clicks, CPA, or engagement across all your platforms is influencing sales? These are just a few of the metrics allow us to deliver previously unattainable insights. Let us do the heavy lifting for you.

Getting started is easy. Are you ready to take action?

GIVE US A CALL

573-738-0820

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