Connect Google Analytics API to any business intelligence Tableau or Looker dashboard

We automate and clean Google Analytics data for any BI dashboard or report

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Rick KochDirector of Marketing, Wise Safety & Environmental

Showcase Google Analytics Data That Drives Success

Because it’s so dominant in tracking ecommerce, Google Analytics may be the most important data source for your business. PenPath has deep expertise with GA, helping so many clients analyze this data to optimize their digital sales.See our unique approach to data from Google Analytics, including Google Ecommerce, showing which behavior is driving the most sales, how customers are buying, and what pain points are holding you back. PenPath offers marketers and analysts the technology needed to connect to the Google Analytics API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within Google Analytics and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Google Analytics data, we highlight your traffic mix, your goal completions and your conversion rates. Google Analytics is the foundation for a greater understanding of your customers and your digital business.

Combine All Your Sales & Marketing Data Sources


Google Analytics: Examples of Data-Source Blends

  • Google Ads to make sure your key campaigns are actually paying off
  • Facebook Ads to highlight your top-performing social campaigns
  • YouTube to track your video efforts as part of your strategic mix

Google Analytics: Examples of Business Insights

  • How each source of traffic is hitting your business objectives
  • Why some digital users have higher conversion rates than others
  • Which sales peaks you could replicate in the future

All your Google Analytics data within leading BI Platforms: Tableau or Looker


See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath’s partnership with has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider