Because it’s so dominant in tracking ecommerce, Google Analytics may be the most important data source for your business. PenPath has deep expertise with GA, helping so many clients analyze this data to optimize their digital sales.See our unique approach to data from Google Analytics, including Google Ecommerce, showing which behavior is driving the most sales, how customers are buying, and what pain points are holding you back. PenPath offers marketers and analysts the technology needed to connect to the Google Analytics API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Google Analytics and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Google Analytics data, we highlight your traffic mix, your goal completions and your conversion rates. Google Analytics is the foundation for a greater understanding of your customers and your digital business.