Advanced Marketing Dashboards for Data-Driven Organizations

  • Fully customizable to meet your exact specifications
  • Able to access any KPI via one single source of truth
  • Powered by leading BI platforms such as Tableau or Looker
  • Integrated to provide holistic insights across all your data sources
SCHEDULE NEEDS ANALYSIS CALL

Optimize Every Stage of Your Customer Journey

Awareness & Interest

Consideration & Evaluation

Conversion & Purchase

Loyalty & Repurchasing

Powerful Insights for Everyone In Your Organization

BUSINESS INSIGHTS

Executive-Level Marketing Dashboards

Access bottom-line KPIs and trends in real-time. PenPath’s integrated solution combines sales data with marketing spend and conversion metrics giving executives an unrestricted understanding of their business.  

MARKETING IMPACT

Director-Level Marketing Dashboards

High-level understandings of marketing’s business impact. Marketing leadership teams are now able to scale what works and minimize wasteful spending at a more holistic level. Unrestricted access to marketing insights reduces complexity and automates how teams measure success.

GRANULAR ACCESS

Analyst-Level Marketing Dashboards

Virtually unrestricted capabilities to blend, model, and integrate data at it’s most granular level. Deeper insights that extend beyond any single platform’s capabilities. Fully flexible data management and visualizations.

Turn Messy Data Into Actionable Insights & Bottom-Line Growth

  • Easily make data-driven decisions
  • Access any metric or KPI
  • Integrate all your sales and marketing platforms
  • Future-proof your analytics solution
  • Set up automated alerts
  • Enhance your insights with AI
  • Optimize team communication
  • Minimize wasteful spending

Working with the PenPath team on a variety of digital projects really helped organize and identify important trends that we were missing within our e-commerce platforms. Once PenPath did a deep dive and analysis of all our data, we quickly implemented the new tactics they suggested and have seen amazing results with increased sales and conversions.

Ron RoyCEO, Wines That Rock

Connect All Your Data Sources

SEE ALL DATA SOURCE CONNECTIONS

UNRESTRICTED BUSINESS INTELLIGENCE

Custom Marketing Dashboards

Every team needs a dashboard that fits their unique use case. Integrate your sales and marketing data and visualize it with Custom Dashboards by PenPath. Finally, marketers can see the KPIs and metrics that matter in one single source of truth.

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THE PERFECT STARTING POINT

Proven Marketing Dashboards

Don’t wait months to get access to real-time insights. Proven Dashboards by PenPath quickly connect and integrate popular marketing initiatives across Owned, Paid, and Earned performance.

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How It Works

A unique combination of Technology, Development, & Guidance

Last-mile analytics and insights is now possible. Eliminate costly technical burdens and use an all-in-one solution to transform your data-driven capabilities. Build a future-proof analytical future with PenPath.

Powered by professional-grade BI platforms

PenPath's Proven Dashboards Are Effective Starting Points

Customizable as needed over time. PenPath’s proven dashboards visualize data for different team members managing various activities SEO, SEM, Organic Social, Paid Social, & Paid Media Aggregation

Paid Advertising Overview

Website Performance Overview

SEO Overview

Organic Social Overview

Paid Social Overview

Weekly Performance Report

The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider

WATCH A DEMOEXPLORE WHAT ELSE PENPATH CAN DO WITH YOR DATATEST DRIVE YOUR OWN DATASPEAK WITH SALES