- Fully customizable to meet your exact specifications
- Able to access any KPI via one single source of truth
- Powered by leading BI platforms such as Tableau or Looker
- Integrated to provide holistic insights across all your data sources
Advanced Marketing Dashboards for Data-Driven Organizations
Optimize Every Stage of Your Customer Journey
Awareness & Interest
Consideration & Evaluation
Conversion & Purchase
Loyalty & Repurchasing
Insights for Every Seniority Level In Your Organization
Executive-Level Marketing Dashboards
Access bottom-line KPIs and trends in real-time. PenPath’s integrated solution combines sales data with marketing spend and conversion metrics giving executives an unrestricted understanding of their business.
Director-Level Marketing Dashboards
High-level understandings of marketing’s business impact. Marketing leadership teams are now able to scale what works and minimize wasteful spending at a more holistic level. Unrestricted access to marketing insights reduces complexity and automates how teams measure success.
Analyst-Level Marketing Dashboards
Virtually unrestricted capabilities to blend, model, and integrate data at it’s most granular level. Deeper insights that extend beyond any single platform’s capabilities. Fully flexible data management and visualizations.
Turn Messy Data Into Actionable Insights & Bottom-Line Growth
- Easily make data-driven decisions
- Access any metric or KPI
- Integrate all your sales and marketing platforms
- Future-proof your analytics solution
- Set up automated alerts
- Enhance your insights with AI
- Optimize team communication
- Minimize wasteful spending
”Working with the PenPath team on a variety of digital projects really helped organize and identify important trends that we were missing within our e-commerce platforms. Once PenPath did a deep dive and analysis of all our data, we quickly implemented the new tactics they suggested and have seen amazing results with increased sales and conversions.Ron RoyCEO, Wines That Rock
UNRESTRICTED BUSINESS INTELLIGENCE
Custom Marketing Dashboards
Every team needs a dashboard that fits their unique use case. Integrate your sales and marketing data and visualize it with Custom Dashboards by PenPath. Finally, marketers can see the KPIs and metrics that matter in one single source of truth.
THE PERFECT STARTING POINT
Proven Marketing Dashboards
Don’t wait months to get access to real-time insights. Proven Dashboards by PenPath quickly connect and integrate popular marketing initiatives across Owned, Paid, and Earned performance.
How It Works
A unique combination of Technology, Development, & Guidance
Last-mile analytics and insights is now possible. Eliminate costly technical burdens and use an all-in-one solution to transform your data-driven capabilities. Build a future-proof analytical future with PenPath.
PenPath's Proven Dashboards Are Effective Starting Points
Customizable as needed over time. PenPath’s proven dashboards visualize data for different team members managing various activities SEO, SEM, Organic Social, Paid Social, & Paid Media Aggregation