Clean, Intuitive Google Analytics 4 Dashboards for Ecommerce Brands.

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PenPath’s Dashboards vs. Google Analytics 4: How Do We Compare?

Clean Conversion Acquisition Data

Unlike GA4’s raw data, PenPath cleans your historical and current conversion data, ensuring the accuracy and reliability of your revenue insights.

Effortless Event Management

Seamlessly import your GA4 event values into your PenPath dashboards. You can also update or create new goals directly within our platform.

Marketing Budget Optimization

PenPath integrates your paid media spend data, overlaying it with traffic, user behavior, and conversion metrics, allowing you to optimize your budget allocation for maximum ROI.

Holistic Brand View

PenPath consolidates data from all your websites and subdomains, regardless of brand, providing a unified view of key performance indicators (KPIs) and conversion metrics.

Interactive and Customizable GA4 Dashboards

Designed for simplicity and precision, PenPath offers an intuitive platform that can connect, enrich, and visualize your Google Analytics 4 (GA4) data. As GA4 supersedes Universal Analytics, PenPath empowers ecommerce professionals with an effortless approach to data interpretation and decision-making.

Daily Data Refresh: No more spreadsheets or data downloads. PenPath’s platform provides fresh insights, updated daily on your personalized dashboard.

Multi-Account Management: Juggling multiple sites or brands is simplified with PenPath. Our platform seamlessly connects to an unlimited number of GA4 accounts, aggregating and presenting data for your easy reference.

Data Enrichment: PenPath doesn’t merely compile your data; it enhances it. We clean up attribution and offer unique metrics not available in GA4 alone, like Ecommerce Revenue Conversion Rate and revenue per session.

Holistic Data Integration: PenPath goes beyond GA4, combining it with other ecommerce data to provide a complete understanding of your business.

Simplify your GA4 experience with PenPath’s comprehensive platform designed to connect, visualize, and enrich your data. Uncover your business’s full potential with PenPath today.

Simple GA4 Dashboard Set Up

Connect GA4 In Seconds

Easily authenticate all your accounts. With just a couple of clicks, PenPath pulls in all the data you need to see your growth insights.

All your GA4 data but better.

PenPath pulls in historical data and enriches the data with advanced data models and new metrics that aren't available natively.

Intuitive, yet powerful

Understand your website funnel in seconds. PenPath's GA4 dashboards allow for intuitive, customizable, and interactive experiences.

For Data-Driven Ecommerce Brands

Understand visitor acquisition, purchase behavior, attribution, and revenue performance. Designed for growth-focused decision-makers.

Get Rid of GA4 Complexities

Unlock the full potential of your Google Analytics 4 data with our powerful dashboards designed to transform complex analytics data into intuitive visualizations.

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  • Multi brand support

Questions you can answer with this dashboard

  • Which channels are driving the most traffic to our website, and how has this changed over time?
  • What is the bounce rate for each traffic source, and how can we improve engagement with these visitors?
  • What is the average session duration for each traffic source, and how can we increase user engagement?
  • What are the top traffic sources driving users to my ecommerce website?
  • How many page views does the average user have per session, and how can we improve engagement with our content?
  • How do users navigate through my ecommerce website? What are the most common paths to conversion?
  • What is the conversion rate for each traffic source, and how can we optimize our website to increase conversions?
  • What are the demographic characteristics of our website visitors?
  • What is the most popular content on our website, and how can we optimize it for better engagement?
  • What is the customer lifetime value of our website visitors?
  • What is the rate of returning visitors?

Combine All Your Sales & Marketing Data Sources

SEE ALL DATA SOURCE CONNECTIONS

Google Analytics: Examples of Data-Source Blends

  • Google Ads to make sure your key campaigns are actually paying off
  • Facebook Ads to highlight your top-performing social campaigns
  • YouTube to track your video efforts as part of your strategic mix

Google Analytics: Examples of Business Insights

  • How each source of traffic is hitting your business objectives
  • Why some digital users have higher conversion rates than others
  • Which sales peaks you could replicate in the future

Visualize & Track all your Google Analytics 4 KPIs

Traffic Acquisition

See where your traffic is coming from and understand your Top-of-Funnel (TOF) performance with clean website visitor data.

Traffic Behaviour

Gain valuable insights into how customers interact with your website and tailor your website for a more engaging user experience.

Traffic Conversion

Boost conversions with valuable insights by quickly identifying the sources, mediums, and campaigns generating the most revenue. 

All your Google Analytics data within leading BI Platforms: Tableau or Looker

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See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

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Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

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Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

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Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

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Trusted by Leading Brands

“

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Richard KochDirector of Marketing, Mallory
“

PenPath’s partnership with Improvado.io has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, Improvado.io excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Anamika SethiCo-Founder, Improvado
Best Hometown Bank
Data-Driven Teams
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The next step in your data-driven journey

See why PenPath is regarded as a leading marketing intelligence solutions provider

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Frequently Asked Questions

How can PenPath dashboards help me make sense of my GA4 data?

PenPath dashboards offer user-friendly visualizations that simplify complex GA4 data, allowing you to quickly navigate and grasp key metrics & insights. Our intuitive interface and customizable features enable you to uncover valuable insights and make data-driven decisions with ease.

Do I need any technical expertise to use PenPath dashboards?

No, PenPath dashboards are designed to be user-friendly and accessible to users of all skill levels. You don’t need any technical expertise to navigate the dashboards and derive meaningful insights from your data.

Can I integrate data from multiple websites or brands into the dashboards?

Yes, PenPath dashboards support multi-account functionality, allowing you to manage data from multiple websites, companies, or brands within a single platform. This streamlined approach simplifies your analytics workflow and enables cross-domain analysis.

What kind of support and assistance do you provide to users?

We offer comprehensive support and assistance to our users, including onboarding sessions, training programs, and dedicated customer support. Our team is always available to help you navigate the dashboards, answer any questions, and address any issues that may arise.

How do I get started with PenPath dashboards?

Getting started with PenPath dashboards is easy! Simply sign up by filling the form on our website, and our team will guide you through the setup process. Once your account is set up, you can start exploring your GA4 data and uncovering valuable insights right away.

PenPath Dashboards Solving GA4 Complexities For Ecommerce Brands

Our user-friendly and visually appealing dashboards simplify the complexities of GA4 data, empowering ecommerce brands like yours to make informed decisions with confidence.

With PenPath, you’ll gain access to cleaner source/medium data and powerful insights into audience behavior, content performance, and conversions. Our comprehensive view of your funnel dynamics enables you to identify optimization opportunities and drive exponential growth for your business.

But don’t just take our word for it. Trusted by leading ecommerce brands, PenPath has helped countless businesses navigate their GA4 data landscape and achieve remarkable results. Join the ranks of our satisfied customers who have experienced the transformative power of PenPath Dashboards.

Ready to scale your ecommerce business to new heights? Fill out the form and unlock the full potential of your GA4 data today!

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