January 14, 2021
The 3 Ecommerce KPIs You Need to Be Tracking
If you run a business that relies on Ecommerce KPIs, you know numbers speak louder…
Achieve data-driven growth with PenPath's end-to-end business intelligence solutions
January 6, 2021
PenPath Accelerates Business Intelligence with Amazon Data
ST. LOUIS, January 6, 2021 – PenPath, a marketing intelligence solutions provider, announced today the…
December 22, 2020
Job Opening: Marketing Specialist
Position type: Part-time, 10-20 h/week, remote work possible Description PenPath is a marketing intelligence solutions…
November 25, 2020
Job Opening: Account Manager
As one of the fastest-growing marketing analytics and business intelligence solution providers, PenPath empowers today’s…
September 14, 2020
Jop Opening: Digital Marketing Analytics Content Writer
Position type: Part-time PenPath is a marketing intelligence solutions provider currently seeking to expand its…
February 26, 2020
Collecting Web + Sales Data For B2B Marketing Insights!
Learn how to collect website and sales data so you can do data blending for…
February 16, 2020
CLV:CAC – An Analytics Refresher For Data-Driven Marketers
What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…
February 11, 2020
What’s It Actually Mean? Website Sessions & Ad Costs ($)
How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…
