Today we’re going to be taking a look at this metric and everything we can do with it.
According to Forbes, choosing your metrics and seeing how they can be analyzed is one of the most important parts of any business.
In our last article, we talked about where to find spend on various marketing platforms, and what that looks like aggregated.
Now we’re continuing with that and going deeper…
The bane of every digital marketer, yet also the greatest potential blessing.
Today, we’ll be taking a look at what the exact meaning of this metric is, where you can find it in all your social platforms, what it would look like aggregated and why we would do that.
Ultimately, this will give you a broader understanding of marketing metrics and take your analysis to the next level.
Today we’re going to be talking about how data blending in marketing can enhance results. We’re going to show you examples of exactly what we mean and how those results can directly impact your business.
Let’s take a look at some of the most commonly used ones in marketing. Data Visualization tools are used to see data in a meaningful way that makes it easier for robust decision-making. We’ll discuss their pros and cons, and judge them from a data visualization and analysis standpoint.
In this article, we’ll talk about implementation: how to approach the different steps of implementing a marketing data strategy from a practical view. Let’s take a look.
How do you do this when it comes to marketing analytics software?
This 4 step marketing data strategy will help in planning how to approach this problem from scratch and gaining clarity on how exactly a good strategy can help with concrete reasons.
Knowing intermediate and advanced capabilities in Google Analytics, Tag Manager, or custom Excel reports is enough to feel accomplished. But there’s an entire world of opportunities for those brave enough to venture out of the normal analytics stack.
It’s officially the end of marketing, says Marie-Gulin Merle, the CMO of Calvin Klein and Chief Digital Officer of PVH.
How come? Well, marketing is becoming more and more “MarTech”, or marketing technology. Before, digital marketing and traditional marketing were considered separate. Now, there’s been a mindset shift where involving advanced technology and analytics is considered the norm. What is this shift – and how does it change marketing going forward? Read more to find out!