Mar
22
2019
International Diamond Dealer Selects PenPath as Business Intelligence Partner
Enchanted Diamonds is using PenPath as its Business Intelligence and Data Aggregation Partner giving the e-commerce platform the power to lead with data....
PenPath Blog
PenPath's Insights: Marketing Analytics, Business Intelligence, & Data Visualization
Feb
11
2019
Marketing Analyst Guide: Top 10 E-Commerce Metrics
Everything from monitoring the impact of your campaigns to tracking engagements on your e-commerce website generates large amounts of data. But how are you as a marketer supposed to prioritize the right e-commerce metrics to further make the right decisions?
Nov
09
2017
Cross-Channel Attribution Modeling
Cross-Channel Attribution Modeling! Try saying that 5 times fast! Although it might seem complicated, it's really not once you understand 3 fundamental concepts...
Oct
25
2017
3 Steps To An Analysis Report Your Boss Will Like
Writing a good report is an essential skill for Marketing Data Analysts. How do you present it in an easy to understand way? Read on to find out.....
May
31
2017
Top 5 Skills To Look For In Digital Marketers
Many people without a background in Digital Marketing are trying to break into this demanding field and recruiters are bombarded with resumes from unqualified people. How do you separate the cream from the crop and decipher which people actually know the industry?...
Apr
07
2017
11 Best Growth Hacking Tips For Small Businesses
No matter if you're a solo consultant or small agency or business, increasing your ROI should always be on your mind. Here's 11 proven tips for growth hacking your business backed by real-world examples. ...
Jan
20
2017
What is a Facebook Pixel? Overview Explained in 5 Minutes or Less
If you're new to Facebook advertising, the first thing you need to learn is how the Facebook Pixel works. Facebook Pixel is the technology that communicates between your Facebook Ad Account and your website(s). This allows you to gain data from your traffic/users so you can retarget, building audiences, tracking conversions, and optimizing your sales funnel. ...
Oct
27
2016
36 Digital Marketing Quotes That Every Content Marketer Should Live By: Part II
Back for more digital marketing quotes? Here’s 12 more to motivate you when you get stuck. Read, contemplate, act, repeat!...
Oct
20
2016
Intern Opportunity
PenPath is one of the fastest growing digital marketing agencies in the St. Louis region. It is seeking a fall intern who is hungry to get involved in the digital marketing industry....
Sep
16
2016
5 Steps to Content Marketing
A good content marketing strategy can be tough to get off the ground without a clear plan. Luckily, we’ve outlined the 5 steps you need to follow in order to get the most out of your content marketing efforts....
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