BI and Marketing Analytics Blog

Ecommerce Analytics

February 9, 2022

How Advanced DTC Brands Think About Revenue: Part 1

Most ecommerce leaders don't look at their revenue correctly. With limited time to interpret their…

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Explaining Social Media Data for Ecommerce Businesses

Ecommerce Analytics

October 8, 2021

5 Critical Social Media Tactics for Ecommerce Businesses

In this video, Alex from PenPath breaks down 5 Critical Social Media ROI Tactics You…

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Marketing Analytics

June 24, 2021

Optimizing DTC Sales With A Custom Shopify Dashboard

Why Shopify Makes Sense for DTC Businesses Shopify is an end-to-end cloud-based ecommerce platform. It's…

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Marketing Analytics

June 10, 2021

25 Essential DTC Growth Hacks

So, You Wanna Grow? Ecommerce brands are exploding in growth. Retail e-commerce sales in the…

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Marketing Analytics

May 27, 2021

The Basics of Ecommerce Analytics

Customers are the most important factor in a business's success. After all, even if you…

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Marketing Analytics

May 27, 2021

What iOS 14 Means for Tracking

If you are not familiar with the term iOS, then think of it by its…

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Careers

March 26, 2021

Job Opening: Product Manager

As one of the fastest-growing marketing analytics and business intelligence solution providers, PenPath empowers…

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Marketing Analytics Reporting Workflow

February 22, 2021

The 4 Best Tableau Features for Marketers

Here are the four best Tableau features for marketers that are guaranteed to help streamline…

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Marketing Analytics

February 21, 2021

Top 10: How Data Insights Can Pay Off Big

When it comes to business data, the iron is hot. It’s time to strike now…

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Marketing Analytics

January 14, 2021

The 3 Ecommerce KPIs You Need to Be Tracking

If you run a business that relies on Ecommerce KPIs, you know numbers speak louder…

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PenPath Blog

How Advanced DTC Brands Think About Revenue: Part 1

Optimizing DTC Sales With A Custom Shopify Dashboard

25 Essential DTC Growth Hacks

The Basics of Ecommerce Analytics

What iOS 14 Means for Tracking

Job Opening: Product Manager

The 4 Best Tableau Features for Marketers

Top 10: How Data Insights Can Pay Off Big

The 3 Ecommerce KPIs You Need to Be Tracking

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