BI and Marketing Analytics Blog

Digital Marketing Ecommerce Analytics Marketing Analytics

September 5, 2023

Key Measurement Strategies for Ecommerce Success

To optimize your company’s marketing strategies and increase sales. The quality of metrics that go…

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Ecommerce Analytics Digital Marketing Marketing Analytics

August 18, 2023

Understanding BASELINE for Your Business in the Realm of Marketing

What is baseline… in terms of business metrics for marketing? If your baseline is the…

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Ecommerce Analytics Marketing Analytics

June 16, 2023

Google Analytics 4: Historical Data and Data Retention Concerns

"With growing concerns circulating the upcoming Universal Analytics sunset on July 1st, companies must turn…

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Careers

April 25, 2023

Job Opening: Customer Success Manager

Apply Now: Customer Success Manager As one of the fastest-growing analytics and business intelligence solution…

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Careers

April 5, 2023

Job Opening: Account Executive

Apply Now: Account Executive As one of the fastest-growing analytics and business intelligence solution providers,…

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Ecommerce Analytics

February 9, 2022

How Advanced DTC Brands Think About Revenue: Part 1

Most ecommerce leaders don't look at their revenue correctly. With limited time to interpret their…

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Explaining Social Media Data for Ecommerce Businesses

Ecommerce Analytics

October 8, 2021

5 Critical Social Media Tactics for Ecommerce Businesses

In this video, Alex from PenPath breaks down 5 Critical Social Media ROI Tactics You…

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Marketing Analytics

June 24, 2021

Optimizing DTC Sales With A Custom Shopify Dashboard

Why Shopify Makes Sense for DTC Businesses Shopify is an end-to-end cloud-based ecommerce platform. It's…

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Marketing Analytics

June 10, 2021

25 Essential DTC Growth Hacks

So, You Wanna Grow? Ecommerce brands are exploding in growth. Retail e-commerce sales in the…

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Marketing Analytics

May 27, 2021

The Basics of Ecommerce Analytics

Customers are the most important factor in a business's success. After all, even if you…

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PenPath Blog

Key Measurement Strategies for Ecommerce Success

Understanding BASELINE for Your Business in the Realm of Marketing

Google Analytics 4: Historical Data and Data Retention Concerns

Job Opening: Customer Success Manager

Job Opening: Account Executive

How Advanced DTC Brands Think About Revenue: Part 1

Optimizing DTC Sales With A Custom Shopify Dashboard

25 Essential DTC Growth Hacks

The Basics of Ecommerce Analytics

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