Nov 09 2017
Cross-Channel Attribution Modeling
Cross-Channel Attribution Modeling! Try saying that 5 times fast! Although it might seem complicated, it's really not once you understand 3 fundamental concepts...
PenPath Blog
PenPath's Insights: Marketing Analytics, Insights, & Data Visualization 
Oct 25 2017
3 Steps To An Analysis Report Your Boss Will Like
Writing a good report is an essential skill for Marketing Data Analysts. How do you present it in an easy to understand way? Read on to find out.....
May 31 2017
Top 5 Skills To Look For In Digital Marketers
Many people without a background in Digital Marketing are trying to break into this demanding field and recruiters are bombarded with resumes from unqualified people. How do you separate the cream from the crop and decipher which people actually know the industry?...
Apr 07 2017
11 Best Growth Hacking Tips For Small Businesses
No matter if you're a solo consultant or small agency or business, increasing your ROI should always be on your mind. Here's 11 proven tips for growth hacking your business backed by real-world examples. ...
Jan 20 2017
What is a Facebook Pixel? Overview Explained in 5 Minutes or Less
If you're new to Facebook advertising, the first thing you need to learn is how the Facebook Pixel works. Facebook Pixel is the technology that communicates between your Facebook Ad Account and your website(s). This allows you to gain data from your traffic/users so you can retarget, building audiences, tracking conversions, and optimizing your sales funnel. ...
Oct 27 2016
36 Digital Marketing Quotes That Every Content Marketer Should Live By: Part II
Back for more digital marketing quotes? Here’s 12 more to motivate you when you get stuck. Read, contemplate, act, repeat!...
Oct 20 2016
Intern Opportunity
PenPath is one of the fastest growing digital marketing agencies in the St. Louis region. It is seeking a fall intern who is hungry to get involved in the digital marketing industry....
Sep 16 2016
5 Steps to Content Marketing
A good content marketing strategy can be tough to get off the ground without a clear plan. Luckily, we’ve outlined the 5 steps you need to follow in order to get the most out of your content marketing efforts....
Sep 02 2016
PenPath Launches YouTube Channel for Content Marketers
Content Marketing is an ever changing industry. We've launched a YouTube Channel to help you stay on top of industry trends and game changers!...
Aug 17 2016
36 Digital Marketing Quotes Every Content Marketer Should Live By: Part 1
Digital marketing has it's ups and downs. Sometimes clients are tough to please or projects quickly become overwhelming. We got you covered. We compiled some of the best digital marketing quotes to get you in the right mindset. Everyone loves a good quote, right? Here's a little chicken noodle soup for the content marketer's soul, if you will....
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