As Instagram becomes a key piece of your company’s social strategy, PenPath can guide your efforts in getting fresh insights from that social data. The Instagram data sources — including Instagram Organic, Instagram Hashtag Search and Instagram Stories & Mentions — are especially rich connections to add to marketing dashboards. PenPath offers marketers and analysts the technology needed to connect to the Instagram APIs and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Instagram and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Instagram data, we highlight your growth in followers, their demographic and geographic makeup, and their engagement with your content. Instagram is a key part of your overall business success.