With HubSpot marketing automation, some companies take a “set it and forget it” approach with that data. But we here at PenPath recommend that our clients bring in the HubSpot data source alongside other marketing data to understand how all of their efforts fit together. PenPath offers marketers and analysts the technology needed to connect to the HubSpot API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within HubSpot and hundreds of other platforms in a more user-friendly, automated reporting workflow. HubSpot data is a major building block in your overall dashboard strategy.