For your company to engage with influential business leaders, LinkedIn is a major component of that strategy. That’s why we here at PenPath can add your LinkedIn data sources, including LinkedIn Ads and LinkedIn Organic, to a B2B-dedicated dashboard or a higher-level BI dashboard of all your top initiatives. PenPath offers marketers and analysts the technology needed to connect to the LinkedIn APIs and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within LinkedIn and hundreds of other platforms in a more user-friendly, automated reporting workflow. See our strategic approach to data from LinkedIn, showing which campaigns have the best return on your investment, which increase your brand awareness to decision makers, and what targeting could further improve performance. LinkedIn data can show how your messaging resonates with the business community.