Pinterest is getting more and more popular as a visually driven social media platform. As it becomes a key part of your company’s social strategy, PenPath can develop data-driven insights from that social data to know more about your customers’ behavior and preferences. PenPath offers marketers and analysts the technology needed to connect to the Pinterest API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Pinterest and hundreds of other platforms in a more user-friendly, automated reporting workflow. With your Pinterest data, we highlight your growth in followers, their demographic and geographic makeup, and their engagement with your content.