The DB Method faced a problem of over-reliance on Facebook advertising, leaving them vulnerable to sudden changes in performance. They needed to diversify their ad budget across multiple platforms.
However, this created a new problem as they struggled to centralize their paid media performance visualization, and the process of doing so manually was time-consuming and delivered weak insights.
To address these challenges, The DB Method required a robust platform that could automatically drill down and surface growth opportunities, and this is where PenPath came in.
- Improve Return on Ad Spend (ROAS)
- Diversify from reliance on a single platform for advertising, Facebook, and try other channels to increase sales
With the help of PenPath, The DB Method was able to measure their budget performance across new platforms like TikTok and Pinterest, optimize their campaigns based on data-driven insights, and reduce wasteful spending.