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Scalable pricing matched with your success

Have a cetralized location for all your insights to not only understand what happened, but why.  Aggregate all your data into a turn-key platform that’s totally customizable.

Save 5%

Starter

Starting at $1,450
$1,250/month

For indie ecommerce teams looking to quickly enable internal teams with critical growth insights and dedicated support.

Get started
Feature List:

Platform Features

  • Executive Planning & Forecasting
  • Revenue Insights
  • Product Insights
  • Customer Insights
  • Purchase Intent Insights
  • GA4 Website Analytics
  • Funnel Insights
  • Standard Ad Channel Connectors
  • Enriched Attribution
  • Emailed Reports
  • Custom Audience Export
  • Up To 12M Annual Data Rows

Support & Guidance

  • Dedicated Growth Manager
  • Training & Enablement Portal

Pro

Speak with Sales

For large teams with internal analysts who looking for more advanced custom requirements and hands-on support.

Get started
Everything in Growth, plus:

Platform Features

  • Custom Dashboard Environment
  • Flat-file Ecommerce Integration
  • Custom Annual Data Rows

Support & Guidance

  • Dedicated Technical Training & Enablement
  • Profit Acceleration Program
  • Dedicated Measurement Strategy

Starter

Starting at $1,450
$1,190/month

Billed Annually

Get started
Feature List:

Platform Features

  • Executive Planning & Forecasting
  • Revenue Insights
  • Product Insights
  • Customer Insights
  • Purchase Intent Insights
  • GA4 Website Analytics
  • Funnel Insights
  • Standard Ad Channel Connectors
  • Enriched Attribution
  • Emailed Reports
  • Custom Audience Export
  • Up To 12M Annual Data Rows

Support & Guidance

  • Dedicated Growth Manager
  • Training & Enablement Portal

Pro

Speak with Sales

Billed Annually

Get started
Everything in Growth, plus:

Platform Features

  • Custom Dashboard Environment
  • Flat-file Ecommerce Integration
  • Custom Annual Data Rows

Support & Guidance

  • Dedicated Technical Training & Enablement
  • Profit Acceleration Program
  • Dedicated Measurement Strategy

Compare all features

Platform Packages Starter Growth Pro
Executive Planning & Forecasting Access forecasting dashboards that allow for you to do what-if analysis and estimate sales lift based on your historical baselines
Revenue Insights See the revenue performance of your e-commerce store with main KPIs
Product Insights Access critical product performance information including what products are infuencing sales, AOV, and customer acquisition, and retention.
Customer Insights Get clarity around customer growth trends and segment based on behavior and purchase history. Easily build targeted audiences for retargeting efforts.
Purchase Intent Understand customer buying signals and conversion optimization growth oportunities. Powered by enriched GA4 website events data.
GA4 Website Behavior Insights Improve conversion rate by segmenting website around pages visited, bounce rate, and more - powered by GA4 data
Funnel Insights Get clearer visibility across your critical conversion funnel stages such as viewed product, add to cart, abandon rate, and more
Standard Ad channel Analytics This includes Meta Ads and Google Ads and all of their associated platforms such as Instagram Ads and Youtube Ads
Emailed Reports Set up emailed reports to be sent to your inbox at any cadance you'd like
Custom Audience Export Easily export customer lists based on purchase behavior to create retargeting and lookalike audiences
KPI Target Pacing Set targets for your KPIs and see in real-time how you're pacing towards tour goals -
Budgeting Insights Understand how you are investing and getting returns on your advertising budget across all platforms -
Enriched Product Categories Enrich your product insights and measure performance across categories, subcategories, and classifications -
Advanced Ad Channel Connectors Connect ad platforms outside of just Meta and Google such as Pinterest, TikTok, Snapchat, LinkedIn and more -
Multi-store Aggregated Insights See all your stores and filter by store in any dashboard -
Multi-account Aggregated Insights See all your accounts and filter by account in any dashboard -
Blended Currency Analytics Combine currencies across your store sales to see aggregated performance using your currency of choice -
Performance Alerts -
Custom Dashboard Environment Create, build, and analyze dashboards you design from scratch. Connect to your data sources and blend with PenPath's cleaned data. - -
Flat-file Ecommerce Integration Connect and access your custom ecommerce platform insights using PenPath's dashboards - -
Annual Data RowsThis refers to the total number of data rows allocated by default for a year. 12M 25M Custom
Support & Guidance
User License 1 2 4
Dedicated Growth Manager
Analysis Support
Training & Enablement Portal Access exclisive team trainings to enable your team to grow their analysis and data-driven skill set -
Dedicated Team Access Via Slack -
Monthly 1:1 Growth Meetings Speak with a data specialist monthly to ensure your team is enabled and using the right insights -
Dedicated Technical Training & Enablement For teams building their own custom dashboards, access technical support to help you build your dream dashboard. Powered by Tableau - -
Profit Acceleration Program Join a cohort of similar companies in a 6-session program where you'll collaborate and build your data-driven skills together - -
Dedicated Measurement Strategy - -

* Additional 10 million rows cost $3000
* Additional User License costs $250

Leading Brands Trust PenPath With Their Data-Driven Growth

Frequently Asked Questions

Where does PenPath get its insights from?

Insights come from the platforms you already use across sales, advertising, and website analytics. I.e., Shopify, Google Analytics, Facebook Ads, Google Ads, Amazon Ads, and more.

What types of insights does PenPath provide?

PenPath supports businesses by giving them unmatched visibility across ecommerce, marketing, sales, customers, and products. Understand what’s driving success in greater detail. Decision-makers can now have the insights they need to optimize growth and minimize loss. Book a demo to speak with a PenPath representative and see how insights could help you achieve your objectives.

How customizable is the platform?

PenPath offers unmatched flexibility where you need it while also being turnkey where you want it. This means that dashboards are prebuilt with filters and interactivity which cover most use cases, however, if you’d like to build your own dashboard from scratch, that is also possible in our Customer Dashboard Environment. As your needs evolve rest assured your analytics will be able to keep up.

How often does my data update?

Having access to fresh data is key to success. We rely on data from many different platforms so we work to have fresh data for you every morning from the prior day. This allows you to detect possible issues before they become major costly problems. More importantly, you can set up alerts to notify you when any metric you want to keep an eye on hits any threshold you set.

How does investing in PenPath make me more money?

Investing in data analytics is like investing in a gym membership. If you want results, you need to use them. We understand this so as a platform, we provide unmatched support and guidance that helps our users get step-by-step playbooks on how to hit their revenue targets. Ask your sales representative about our ROI calculators and playbooks.

Rick KochDirector of Marketing,
Wise Safety & Environmental

PenPath saved our reporting team countless hours of work every week. We can now get the data we need cleaned and into our Tableau dashboards.

Megan NicholsDirector of Marketing and Public Relations,
Family and Children's Services of Missouri

PenPath provides innovative solutions for us to be more effective with our marketing strategies. They take the time to listen to our business needs and then offer ideas that not only allow us to achieve our goals, but deliver practical insights to make great decisions in the future.

David NischwitzVice President of Marketing & Audience Experience,
St. Louis Symphony Orchestra

PenPath has provided the St. Louis Symphony Orchestra with dashboards highlighting relevant data that inform our digital marketing and communication strategies to help the orchestra increase audience engagement and ROI. PenPath responds to our needs by creating updated customized dashboards. As the digital world continues to evolve quickly, PenPath has helped the SLSO evolve with it.

Ron RoyCEO, Wines That Rock

Working with the PenPath team on a variety of digital projects really helped organize and identify important trends that we were missing within our e-commerce platforms. Once PenPath did a deep dive and analysis of all our data, we quickly implemented the new tactics they suggested and have seen amazing results with increased sales and conversions.

Sarah DaltonCo-Chair, American Cancer Society’s
Young Professionals Distinguished Event

PenPath was absolutely crucial to the success of our event marketing strategy. By providing clarity for the performance of our various marketing channels and messages, we were able to make quick and smart decisions as leaders. We improved our sales and spent our marketing dollars wisely because we had an automated analysis workflow. We hit and exceeded our sales goal well in advance of the date we thought we would. This type of information is crucial to anyone leading a marketing campaign and is perfect for sharing results with organizational leadership.

Ali QuigleyCo-founder, Sales at Improvado

Working with the PenPath Team has been a wonderful extension to our service offering here at Improvado. Here at Improvado we specialize in data pipelines and aggregation. With the help of PenPath, we can partner with them to leverage their domain expertise in marketing analytics and give our customers a full-service approach. They help our customers to bring marketing data to life by building dashboards that highlight critical business questions. The PenPath team is a powerhouse to work with and really understands how to uncover revenue driving opportunities with data.

Anamika SethiCo-Founder, Improvado

PenPath’s partnership with Improvado.io has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, Improvado.io excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.

Connie CallagherBusiness Development & Marketing Executive, ITEN

PenPath’s ability to provide ITEN with automated workflow analysis has saved us a tremendous amount of time, which is very valuable for a lean staff!

PenPath Pricing

To select the package that works best for you, speak with an ecommerce insights specialist who will personally asses your needs and recommend the solution that makes the most sense for your business goals.

  • Connect all your platforms in 15-minutes
  • Get expert guidance on what solution fits you best
  • Enable your team with PenPath’s 1:1 support

Fill out the form on the right and you’ll be matched with an ecommerce analytics expert who will ensure you are matched with the solution that fits you best.

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