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Complete Marketing Analytics Solution for Agencies

Becoming a data-driven agency delivers value for your team as much as your clients. Eliminate the time spent gathering data & building reports. Spend your time discovering insights & opportunities. Do what you do best, leave the aggregation & reporting process to us.


Increase Your Agency’s Bottom Line

Automated Reports

Up to date reports allow your team to make decisions internally or with clients in real time

Better Services

Delivering services backed by data science improves the overall quality of your offerings.

Client Retention

Accessing actionable insights & monitoring performance keeps your clients happy & internal teams effective

Margins & Scalability

Deliver data-driven services without using limited team hours allows you to scale and increase your margins.

How it works

The first step to delivering a complete analytics solution is integrating with all your marketing & advertising sources.

We connect to all your data sources using a variety of ETL technologies. Your data is then centralized in your own secure data warehouse where we then begin to transform & blend it.

Data blending is the process of restructuring data from multiple sources into a functioning dataset. This process takes place pre-aggregation & visualization. We provide the backend technology & experience to blend marketing & sales data. To cleanse the data we redesign it into usable/functional formats & correct/remove any bad data.

Data blending is one of the most challenging parts of the process and where we spend most of our efforts. The hard work allows our clients to visualize and extract powerful insights that were previously unattainable.

Your new reports will deliver clarity and powerful insights. Our custom dashboards are built so that it’s easy for you to take action rather than dig for answers between siloed data. Agencies can use their reports to track their KPIs, benchmarks, or trends internally or with clients.

Would you like to white-label your reports? We allow you to add your logo, font, and company colors to complete the look. They can be easily embedded on your own website’s domain or automatically emailed whenever they are needed.

Never worry about scale issues again. Our system is fully scalable allowing you to add virtually unlimited data, data sources, reports, or report adjustments. Our only goal is to give agencies ultimate control over their marketing analytics data.

See exactly how PenPath can help your agency


Which Data Would You Like To See Combined & Visualized?

We’re always adding new sources to the list. If we don’t already have a connection, we’ll build & integrate it for you.

Marketing Data Integrations

Get Real-Time Insights & Performance Updates For Your Clients