End-to-End Growth Solution for DTC Brands
Unify Your Data, Insights, and Execution to Drive Scalable Growth for DTC Brands
PenPath's Data-Led Growth System Solves The Core Scaling Problem
Data-backed. Expert-driven. Outcome-focused.
Fix Tracking → Connect Data → Access Dashboards → Analyze Opportunities → Execute Paid Media & CRO → Scale Revenue
PenPath isn’t just a service provider—we’re your growth system. We combine clean data, sharp insights, and hands-on execution to help you scale customer acquisition and increase lifetime value. Our model works especially well for lean ecommerce teams with aggressive targets looking to leverage data to scale.
From identifying growth bottlenecks to campaign strategy and conversion rate optimization, we plug in our data-led system that combines leading analytics technology, expert execution, and proven growth frameworks.
Trust Your Conversion Data & Measure With Confidence
Tracking Setup and Platform Configuration
Get a complete analytics health check and fix misconfigured GA4, GTM, pixels, server-side tracking, or UTM issues. We handle it all or work alongside your teams and partners.
- Expert-led Data Readiness Audit
- Configuration for GA4, GTM, server-side, UTM structure
- Cookie consent and privacy banner setup
Automated Data Enrichment
Data models blend data across all your platforms to automatically generate key metrics and insights
PenPath’s Master Data Management (MDM) automatically enriches and classifies your data for faster insights and better decisions.
✅ 500+ proprietary data models that clean your data daily
✅ Source/Medium cleaun up for more cleaned attribution
✅ Manage Product Categorization & More
Proven Measurement & Growth Strategy
Apply proven measurement strategies & growth frameworks backed by data
PenPath’s 5-step Measurement Strategy and Scaling Framework work. This is because they align your metrics and growth plans to real business outcomes.
✅ Workshops + coaching on KPI setting, segmentation, baselines
✅ Map your customer journey and master targeting
✅ Strategic playbooks rooted in real use cases and benchmarks
Actionable Dashboards & Alerts
Diagnose bottlenecks & spot growth opportunities in seconds
From high-level snapshots to drill-down product views, get dashboards that make sense of ecommerce, ad, and customer data—all refreshed daily.
✅ Ecommerce, Paid Media, and Website Funnel dashboards
✅ Customer insights, cohort trends, AOV, CAC, ROAS, and more
✅ Delivered in 7 days—no dev required
✅ Alerts and weekly reports, tailored to your KPIs
Personalized Opportunity Analysis & Recommendations
Personalized data interpretation based on your needs & priorities
We don’t just give you data—we help you interpret it. Our team meets with you monthly to deliver insights and suggest concrete actions. We also offer personalized training workshops.
✅ 13-Step Analysis Workflow
✅ In-depth, ongoing analysis
✅ Data interpretation training & team enablement
✅ Performance storytelling support for stakeholders
Paid Media Services With a Data-First Approach
Scale Meta and Google Ads profitably. PenPath handles strategy, creative, and optimization—powered by the data in your dashboards.
✅ Meta & Google Ads setup, scaling, campaign structure
✅ Full-funnel strategy, creative testing, custom audiences
✅ Conversion tracking and weekly performance analysis
✅ Bonus: ROAS-first playbooks and budget pacing tools
Conversion Rate Optimization (CRO)
Persuade site visitors from a consideration to purchase mindset
We analyze funnel behavior and spot quick wins. Then, we improve your site experience using PenPath’s proven CRO frameworks.
✅ Heatmap analysis with metric benchmarking
✅ Scarcity, urgency, trust, bonus, naming tactics
✅ Purchase incentive strategies
✅ Form audits, offer reviews, and checkout fixes
