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End-to-End Growth Solution for DTC Brands

Unify Your Data, Insights, and Execution to Drive Scalable Growth for DTC Brands

PenPath's Data-Led Growth System Solves The Core Scaling Problem

Data-backed. Expert-driven. Outcome-focused.

Fix Tracking → Connect Data → Access Dashboards → Analyze Opportunities → Execute Paid Media & CRO → Scale Revenue

PenPath isn’t just a service provider—we’re your growth system. We combine clean data, sharp insights, and hands-on execution to help you scale customer acquisition and increase lifetime value. Our model works especially well for lean ecommerce teams with aggressive targets looking to leverage data to scale.

From identifying growth bottlenecks to campaign strategy and conversion rate optimization, we plug in our data-led system that combines leading analytics technology, expert execution, and proven growth frameworks.

Trust Your Conversion Data & Measure With Confidence

Tracking Setup and Platform Configuration

Get a complete analytics health check and fix misconfigured GA4, GTM, pixels, server-side tracking, or UTM issues. We handle it all or work alongside your teams and partners.

  • Expert-led Data Readiness Audit
  • Configuration for GA4, GTM, server-side, UTM structure
  • Cookie consent and privacy banner setup
GET ACCURATE DATA

Automated Data Enrichment

Data models blend data across all your platforms to automatically generate key metrics and insights

PenPath’s Master Data Management (MDM) automatically enriches and classifies your data for faster insights and better decisions.

✅ 500+ proprietary data models that clean your data daily
✅ Source/Medium cleaun up for more cleaned attribution
✅ Manage Product Categorization & More

GET GROWTH CLARITY

Proven Measurement & Growth Strategy

Apply proven measurement strategies & growth frameworks backed by data

PenPath’s 5-step Measurement Strategy and Scaling Framework work. This is because they align your metrics and growth plans to real business outcomes.

✅ Workshops + coaching on KPI setting, segmentation, baselines
✅ Map your customer journey and master targeting
✅ Strategic playbooks rooted in real use cases and benchmarks

SCALE WITH DATA
Building an analyst level dashboard in tableau

Actionable Dashboards & Alerts

Diagnose bottlenecks & spot growth opportunities in seconds

From high-level snapshots to drill-down product views, get dashboards that make sense of ecommerce, ad, and customer data—all refreshed daily.

✅ Ecommerce, Paid Media, and Website Funnel dashboards
✅ Customer insights, cohort trends, AOV, CAC, ROAS, and more
✅ Delivered in 7 days—no dev required
✅ Alerts and weekly reports, tailored to your KPIs

IDENTIFY GROWTH OPPORTUNITIES

Personalized Opportunity Analysis & Recommendations

Personalized data interpretation based on your needs & priorities

We don’t just give you data—we help you interpret it. Our team meets with you monthly to deliver insights and suggest concrete actions. We also offer personalized training workshops.

✅ 13-Step Analysis Workflow
✅ In-depth, ongoing analysis
✅ Data interpretation training & team enablement
✅ Performance storytelling support for stakeholders

GET EXPERT GROWTH ANALYSIS

Paid Media Services With a Data-First Approach

Scale Meta and Google Ads profitably. PenPath handles strategy, creative, and optimization—powered by the data in your dashboards.

✅ Meta & Google Ads setup, scaling, campaign structure
✅ Full-funnel strategy, creative testing, custom audiences
✅ Conversion tracking and weekly performance analysis
✅ Bonus: ROAS-first playbooks and budget pacing tools

GET DATA-LED GROWTH SUPPORT

Conversion Rate Optimization (CRO)

Persuade site visitors from a consideration to purchase mindset

We analyze funnel behavior and spot quick wins. Then, we improve your site experience using PenPath’s proven CRO frameworks.

✅ Heatmap analysis with metric benchmarking
✅ Scarcity, urgency, trust, bonus, naming tactics
✅ Purchase incentive strategies
✅ Form audits, offer reviews, and checkout fixes

IMPROVE CONVERSION RATE

Ready to Scale With Confidence?

SPEAK TO A GROWTH SPECIALIST