The easiest way to diagnose and increase ROAS

Don’t just analyze what happened, understand why

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If any of this sounds familiar, you need PenPath

  • I need to understand WHY my ROAS is so volatile
  • I want to see all my paid media metrics in one place
  • My agency is claiming we’re doing well but I need to validate their performance
  • I need a better way to see all my GA4 data
  • My attribution data is dirty and stopping me from scaling ROAS
  • I’m not sure why my website isn’t converting
  • I need a partner and a platform who understands my data
  • I need to scale ROAS but I’m not sure how

Loved by 100’s of ecommerce brands…

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The average time to diagnose ROAS on PenPath is 7 minutes. The Median ROAS is 6.43x.

Marketers, analysts, and Shopify brand owners use PenPath to make data-led decisions.

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How to scale ROAS

with PenPath

It only takes 15 minutes to set up

You can scale your ROAS based on how your metrics compare. In this example, you can scale the campaigns that are generating a lot of revenue but spending less relative to your other campaigns.

Compare critical metrics

You can scale your ROAS based on how your metrics compare. In this example, you can scale the campaigns that are generating a lot of revenue but spending less relative to your other campaigns.

Identify which campaigns are selling specific products to better allocate your budget and creative efforts.

Get unit economics ROAS insights

Identify which campaigns are selling specific products to better allocate your budget and creative efforts.

Clearly see critical paid media metrics across all your platforms and in aggregate. Unmatched segmentation is critical for diagnosing anomalies.

Track Budget Performance

Clearly see critical paid media metrics across all your platforms and in aggregate. Unmatched segmentation is critical for diagnosing anomalies.

Balance what Facebook and other paid media platforms tell you by accessing cleaned GA4 data.

Cleaned GA4 Attribution

Balance what Facebook and other paid media platforms tell you by accessing cleaned GA4 data.

Gamify ROAS

PenPath provides support and training to set you up for success

Becoming data-driven is a journey, not a destination. PenPath’s platform allows you to spend your time understanding your business, not building manual reports or burying yourself in spreadsheets. You’ll also receive support and resources that enable and empower your team.

Navigate your data like butter with peace of mind

Cleaned attribution is automatically applied to all your traffic data.

It’s an unmatched experience to have all the KPIs you need at your fingertips. Instantly segment your data with a click to drill down and get more details, giving you a clear picture of what happened and why.

Access complex metrics: ROAS / MER, Net Sales, CAC, AOV, True Conversion Rate, Cost/Session, And countless more…

Take control of your ROAS and get peace of mind today

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You’re in good hands

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