The easiest way to diagnose and increase ROAS

Sustainably scale with data-led decisions

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The average time to diagnose ROAS on PenPath is 7 minutes. The Median ROAS is 6.43x.

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How to scale ROAS

with PenPath

The data you need to take action and get results

You can scale your ROAS based on how your metrics compare. In this example, you can scale the campaigns that are generating a lot of revenue but spending less relative to your other campaigns.

Compare critical metrics

You can scale your ROAS based on how your metrics compare. In this example, you can scale the campaigns that are generating a lot of revenue but spending less relative to your other campaigns.

Identify which campaigns are selling specific products to better allocate your budget and creative efforts.

Get unit economics ROAS insights

Identify which campaigns are selling specific products to better allocate your budget and creative efforts.

Clearly see critical paid media metrics across all your platforms and in aggregate. Unmatched segmentation is critical for diagnosing anomalies.

Track Budget Performance

Clearly see critical paid media metrics across all your platforms and in aggregate. Unmatched segmentation is critical for diagnosing anomalies.

Balance what Facebook and other paid media platforms tell you by accessing cleaned GA4 data.

Cleaned GA4 Attribution

Balance what Facebook and other paid media platforms tell you by accessing cleaned GA4 data.

Gamify Scaling ROAS

Make scaling ROAS a game of inputs and outputs

You don’t need to waste time with complex data. All you need to do is authenticate your platforms and the rest is taken care of for you.

How to diagnose ROAS

Follow a step-by-step process to scaling and diagnosing your ROAS

To maximize your ROAS, you need access to various platforms. PenPath tells a complete story across your paid media platforms, Google Analytics, and your ecommerce platform. With total visibility you can access new metrics that tell a completed story.

  • Paid Media
    Platforms like Meta, Google Ads, and TikTok use their data to optimize performance so having access to these insights is critical to monitor.

 

  • Google Analytics
    Normalize your data so you can see traffic acquisition and website behavior across all your initiatives. PenPath makes GA4 insights accessible.

 

  • Ecommerce
    Measure business impact. PenPath shows how much paid media effort lift your business. You can also export customer segments to build lookalike audiences to improve targeting success.

Popular KPIs and Metrics for Ecommerce Dashboards

ecommerce cost per conversion
  • Revenue / Sales
  • Orders
  • Repeat Customers
  • Average Order Value (AOV)
  • Lifetime Value (LTV)
  • Conversion Rate
  • Cost Per Acquisition (CAC)
  • Total Engagement
  • Clicks
  • Click-Through Rate (CTR)
  • Cost Per Thousand (CPM)
  • Total Marketing Spend
  • Bounce Rate
  • Time on Site

Ready to take complete control of your ROAS efforts and start scaling?

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