January 2020

Marketing Analytics Content Digital Marketing

January 27, 2020

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

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Marketing Analytics Content Digital Marketing

January 21, 2020

Where do you find all your revenue metrics in digital marketing? Today, we're going to…

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Marketing Analytics Content Digital Marketing

January 16, 2020

What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…

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Marketing Analytics Content Digital Marketing

January 15, 2020

Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…

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