Rucha Shukla, Author at PenPath

Marketing Analytics Content Digital Marketing

November 19, 2019

Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software

Learn more about how popular marketing tools such as CRMs and Excel stack up against…

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Marketing Analytics Content Digital Marketing

November 11, 2019

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

How should you implement a marketing data strategy in practical terms? We give you a…

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Love1

Marketing Analytics Content Digital Marketing

November 8, 2019

Marketing Analytics Software: Prove ROI To Management

A marketers' technology stack is complex. One piece of marketing technology that can get particularly…

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Love1

Marketing Analytics Content Digital Marketing

November 6, 2019

Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves

How do you build a solid data strategy in marketing? What problems does it solve?…

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Marketing Analytics Content Digital Marketing

October 22, 2019

Upgrading From Google Analytics: When Should You Do It?

For many marketers, whether or not to spend a lot of money and energy on…

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Marketing Analytics Digital Marketing

October 1, 2019

The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age

Martech, or Marketing Technology is evolving at a rapid pace. Learn more about it here!

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Marketing Analytics Digital Marketing

September 15, 2019

Applying Data Warehousing To Marketing Analytics: A Complete Overview

If you're a marketer looking to advance the way you do your job through data…

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Love1

Marketing Analytics Digital Marketing

September 11, 2019

Beyond Google Analytics: 3 Ways Marketing Data Analysis is Transforming How Marketers Work

If you're a digital marketer eager to know how data can play a greater role…

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Marketing Analytics Digital Marketing

September 5, 2019

Drool-Worthy Tableau Dashboards: Explore Marketing Analytics Visualizations And See What A Custom One Looks Like!

Using advanced data analytics software can be overwhelming for the average marketer. Here we break…

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Digital Marketing Marketing Analytics

November 9, 2017

Cross-Channel Attribution Modeling

Cross-Channel Attribution Modeling! Try saying that 5 times fast! Although it might seem complicated, it's…

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Rucha Shukla

Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

Marketing Analytics Software: Prove ROI To Management

Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves

Upgrading From Google Analytics: When Should You Do It?

The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age

Applying Data Warehousing To Marketing Analytics: A Complete Overview

Beyond Google Analytics: 3 Ways Marketing Data Analysis is Transforming How Marketers Work

Drool-Worthy Tableau Dashboards: Explore Marketing Analytics Visualizations And See What A Custom One Looks Like!

Cross-Channel Attribution Modeling

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