Surface growth opportunties with PenPath's end-to-end business intelligence solutions
November 8, 2019
Marketing Analytics Software: Prove ROI To Management
A marketers' technology stack is complex. One piece of marketing technology that can get particularly…
October 22, 2019
Upgrading From Google Analytics: When Should You Do It?
For many marketers, whether or not to spend a lot of money and energy on…
September 15, 2019
Applying Data Warehousing To Marketing Analytics: A Complete Overview
If you're a marketer looking to advance the way you do your job through data…
September 11, 2019
Beyond Google Analytics: 3 Ways Marketing Data Analysis is Transforming How Marketers Work
If you're a digital marketer eager to know how data can play a greater role…
September 5, 2019
Drool-Worthy Tableau Dashboards: Explore Marketing Analytics Visualizations And See What A Custom One Looks Like!
Using advanced data analytics software can be overwhelming for the average marketer. Here we break…
November 9, 2017
Cross-Channel Attribution Modeling
Cross-Channel Attribution Modeling! Try saying that 5 times fast! Although it might seem complicated, it's…