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Growth Hacks article for DTC Brands
25 Essential DTC Growth Hacks Marketing Analytics
June 10, 2021

25 Essential DTC Growth Hacks

So, You Wanna Grow? Ecommerce brands are exploding in growth. Not only is it more…
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ecommerce analytics
The Basics of Ecommerce Analytics Marketing Analytics
May 27, 2021

The Basics of Ecommerce Analytics

Customers are the most important factor in a business's success. After all, even if you…
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iOS 14
What iOS 14 Means for Tracking Marketing Analytics
May 27, 2021

What iOS 14 Means for Tracking

If you are not familiar with the term iOS, then think of it by its…
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Setting up an Alert based on revenue
The 4 Best Tableau Features for Marketers Marketing AnalyticsReporting Workflow
February 22, 2021

The 4 Best Tableau Features for Marketers

Here are the four best Tableau features for marketers that are guaranteed to help streamline…
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Executive Level Insights
Top 10: How Data Insights Can Pay Off Big Marketing Analytics
February 21, 2021

Top 10: How Data Insights Can Pay Off Big

When it comes to business data, the iron is hot. It’s time to strike now…
Alex Cruz 0
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Ecommerce KPIs
The 3 Ecommerce KPIs You Need to Be Tracking Marketing Analytics
January 14, 2021

The 3 Ecommerce KPIs You Need to Be Tracking

If you run a business that relies on Ecommerce KPIs, you know numbers speak louder…
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marketing intelligence
Q&A: PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO Marketing Analytics
December 3, 2020

Q&A: PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO

Yes, he makes amazing dashboards. Yes, he knows every marketing KPI. Yes, those are baseline…
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An Analysis Report In 3 Steps (Your Boss Will Like This!) Marketing Analytics
October 25, 2020

An Analysis Report In 3 Steps (Your Boss Will Like This!)

Writing a good report is an essential skill for Marketing Data Analysts. How do you…
Rucha Shukla 0
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lead scoring
Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data Digital MarketingMarketing Analytics
April 6, 2020

Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data

magine what would happen if sales pipeline data (Salesforce) and website data (Google Analytics) could…
Rucha Shukla 0
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blending sales and web data part 1
Collecting Web + Sales Data For B2B Marketing Insights! Marketing AnalyticsContentDigital Marketing
February 26, 2020

Collecting Web + Sales Data For B2B Marketing Insights!

Learn how to collect website and sales data so you can do data blending for…
Rucha Shukla 0
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