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Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves Marketing AnalyticsContentDigital Marketing
November 6, 2019

Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves

How do you build a solid data strategy in marketing? What problems does it solve?…
Rucha Shukla 0
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Upgrading From Google Analytics: When Should You Do It? Marketing AnalyticsContentDigital Marketing
October 22, 2019

Upgrading From Google Analytics: When Should You Do It?

For many marketers, whether or not to spend a lot of money and energy on…
Rucha Shukla 0
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marketingtechnology
The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age Marketing AnalyticsDigital Marketing
October 1, 2019

The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age

Martech, or Marketing Technology is evolving at a rapid pace. Learn more about it here!
Rucha Shukla 0
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data warehousing, marketing
Applying Data Warehousing To Marketing Analytics: A Complete Overview Marketing AnalyticsDigital Marketing
September 15, 2019

Applying Data Warehousing To Marketing Analytics: A Complete Overview

If you're a marketer looking to advance the way you do your job through data…
Rucha Shukla 0
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digital marketing, analytics
Beyond Google Analytics: 3 Ways Marketing Data Analysis is Transforming How Marketers Work Marketing AnalyticsDigital Marketing
September 11, 2019

Beyond Google Analytics: 3 Ways Marketing Data Analysis is Transforming How Marketers Work

If you're a digital marketer eager to know how data can play a greater role…
Rucha Shukla 0
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Drool-Worthy Tableau Dashboards: Explore Marketing Analytics Visualizations And See What A Custom One Looks Like! Marketing AnalyticsDigital Marketing
September 5, 2019

Drool-Worthy Tableau Dashboards: Explore Marketing Analytics Visualizations And See What A Custom One Looks Like!

Using advanced data analytics software can be overwhelming for the average marketer. Here we break…
Rucha Shukla 0
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International Diamond Dealer Selects PenPath as Business Intelligence Partner Client AnnouncementsMarketing Analytics
March 22, 2019

International Diamond Dealer Selects PenPath as Business Intelligence Partner

Enchanted Diamonds is using PenPath as its Business Intelligence and Data Aggregation Partner giving the…
Alex Cruz 0
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Marketing Analyst Guide: Top 10 E-Commerce Metrics Marketing Analytics
February 11, 2019

Marketing Analyst Guide: Top 10 E-Commerce Metrics

Everything from monitoring the impact of your campaigns to tracking engagements on your e-commerce website…
Alex Cruz 0
Love2
Cross-Channel Attribution Modeling Digital MarketingMarketing Analytics
November 9, 2017

Cross-Channel Attribution Modeling

Cross-Channel Attribution Modeling! Try saying that 5 times fast! Although it might seem complicated, it's…
Rucha Shukla 0
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Breakdown: Top 7 Content Marketing Blogs Content MarketingMarketing Analytics
June 3, 2016

Breakdown: Top 7 Content Marketing Blogs

It has been well-established that a company, no matter how big or small, cannot become…
Alex Cruz 0
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