Digital marketers have been manually gathering data for ages, but until now haven’t done much with it. Google Analytics, a traditional digital analytics software, has been around since 2005, but it wasn’t until recent years as e-commerce went social and mobile that using technology to analyze data not only became a trend but a necessity.
Because of this, many leaders are still unsure how to use data analysis in their marketing strategy. No, really.
In fact, 62% of executives still rely more on experience and advice to make decisions, instead of looking at their own data. Why is that?