data analytics Tag

digital marketing, analytics
Sep 11 2019

Beyond Google Analytics: 3 Ways Marketing Data Analysis is Transforming How Marketers Work

Digital marketers have been manually gathering data for ages, but until now haven’t done much with it. Google Analytics, a traditional digital analytics software, has been around since 2005, but it wasn’t until recent years as e-commerce went social and mobile that using technology to analyze data not only became a trend but a necessity.

Because of this, many leaders are still unsure how to use data analysis in their marketing strategy. No, really.

In fact, 62% of executives still rely more on experience and advice to make decisions, instead of looking at their own data. Why is that? 

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Sep 05 2019

Drool-Worthy Tableau Dashboards: Explore Marketing Analytics Visualizations And See What A Custom One Looks Like!

Marketers today have a hard job- not only do they have to look at data from different sources, but also do that for each step of the marketing funnel. A typical day in a marketer’s job might involve looking at Salesforce for lead attribution, pulling up some Excel sheets to fill in data gaps, and using Google Analytics for website analysis. 

Combining traditional marketing efforts with digital marketing tactics is the new normal. This doesn’t include making campaigns, raising brand awareness through webinars, lead pages and so much more!

This is where Tableau comes in. Let’s look at how it can aid in key marketing stages.

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