About Rent One

Rent One is a multi-location home furnishings brand with over 100 stores and a rapidly growing eCommerce presence. Despite clear scale potential, their digital growth was stalling—bogged down by unreliable data, underperforming ad spend, and weak agency support.

Problem

Rent One came to PenPath seeking a growth partner, not just another vendor. They needed:

  • Profit-Driven Strategy: A path to 30% YoY eCommerce revenue growth.
  • Clear Attribution: Fix broken GA4 tracking that made decision-making guesswork.
  • Ad Efficiency: Untangle and optimize ad campaigns draining budget.
  • Full-Funnel Alignment: Clean data, smart strategy, and accountable execution.
  • Compliance Confidence: Adhere to Google Ads and cookie/privacy regulations.

In short, they wanted results—not reports.

What Was Blocking Growth

  • Bad Data = Bad Decisions: Traffic was misattributed, sessions were unlisted, and internal/external teams couldn’t solve it.
  • Broken Campaign Structures: Google Ads had Branded + Non-Brand keywords in the same campaigns, stifling scale and misleading ROAS.
  • Wasted Budget: Google Shopping was non-functional due to rent-to-own compliance issues. Merchant Center wasn’t properly configured.
  • Compliance Risks: Cookie issues left them exposed to legal threats.
  • Poor Agency Communication: Their previous agency made silent changes, causing revenue dips with zero accountability.

The Solution: PenPath’s Strategic Operating System

Rather than “fixing” reports, we built a performance engine.

Attribution & Tracking Overhaul (14 Days to Fixed Data)

● Resolved all GA4 and Tag Manager issues.
● Implemented a clean data layer for accurate source tracking.
● Enriched attribution data using PenPath’s proprietary platform.

Campaign Rebuild (Best Conversions Month in 2nd Month)

●  Separated Brand vs. Non-Brand campaigns to unlock Non-Brand scaling.
●  Corrected conversion inflation in Google Ads.
●  Launched compliant Google Shopping Ads (Merchant Center fix included).

End-to-End Strategic Execution (Increased CVR by 483%)

●  Custom landing pages based on user intent (e.g., appliance shoppers sent to appliance pages).
●  Hands-on coordination with website dev team to implement cookie compliance fixes.

”“The customer service at PenPath is second to none. You truly understand the importance of building a partnership and working with a team.”

Christina SmithVP of Strategic Sourcing & Customer Experience, Miniature Market

Why It Worked

PenPath embedded as an operator, not a vendor:

  • Strategy + Execution: No pass-offs.
  • Tech Meets Business: Analytics, compliance, and acquisition fused.
  • Relentless Optimization: Dashboards weren’t the product—outcomes were.

“This is what happens when you treat data as a tool, not a deliverable.”

Bonus Stack (Included with S.O.S.)

PenPath embedded as an operator, not a vendor:

      • Custom GA4 audit and rebuild
      • Full GTM & Cookie compliance implementation
      • Proprietary campaign structure methodology
      • High-performance landing page support
      • Dedicated client analyst + dev coordination