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PenPath Blog

A BLOG ABOUT CONTENT MARKETING, BRANDING, AND ANALYTICS
May 24 2016

The 4 Most Important Reasons To Do Content Marketing

As a content marketing firm we always get questioned why we do content marketing. Content marketing is a mix of hard numbers and long term brand appeal. Not the simplest of things to explain to someone who isn't around the industry. We think an analogy of relationships and online dating could get the point across a bit better....

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