5 Steps to Content Marketing

5 Steps to Content Marketing

A good content marketing strategy can be tough to get off the ground without a clear plan. Luckily, we’ve outlined the 5 steps you need to follow in order to get the most out of your content marketing efforts.

Watch this video to learn the 5 ESSENTIAL steps to content marketing and start making awesome content today!!!

Main Takeaways:

 

1. Content Strategy – You must be working on this right now or you’re reworking it. This is the foundation. And just like a foundation of a building is essential, so is your content strategy.

 

2. Production – What type of content are you creating? Do you have a variety?

 

3. Distributions – Different platforms have different requirements. You have to know your output before getting started and optimize your content for those channels.

 

4. Promotion – Facebook in particular is pay-to-play. Other networks have these options, but as of now, Facebook is the most essential in boosting and ads on social media.

 

5. Track Impact – Numbers, numbers, numbers. Content marketers MUST analyze data from content and adjust accordingly. This is where the whole process comes full circle!

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Alex Cruz

Alex Cruz is the CEO of PenPath, a marketing intelligence agency specialized in connecting and visualizing data for brands and agencies. With over 9 years of industry experience, Alex has worked with businesses of all sizes from growing startups to agencies and Fortune 500 companies. His background gives him a unique perspective that can help industry professionals understand and use all their marketing data in order to tell a holistic story.