2020

Marketing Analytics

December 3, 2020

Q&A: PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO

Yes, he makes amazing dashboards. Yes, he knows every marketing KPI. Yes, those are baseline…

Alex Cruz 0

Love1

Marketing Analytics

October 25, 2020

An Analysis Report In 3 Steps (Your Boss Will Like This!)

Writing a good report is an essential skill for Marketing Data Analysts. How do you…

Rucha Shukla 0

Love1

Digital Marketing Marketing Analytics

April 6, 2020

Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data

magine what would happen if sales pipeline data (Salesforce) and website data (Google Analytics) could…

Rucha Shukla 0

Love3

Marketing Analytics Content Digital Marketing

February 26, 2020

Collecting Web + Sales Data For B2B Marketing Insights!

Learn how to collect website and sales data so you can do data blending for…

Rucha Shukla 0

Love1

Marketing Analytics Content Digital Marketing

February 11, 2020

What’s It Actually Mean? Website Sessions & Ad Costs ($)

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

Rucha Shukla 0

Love1

Marketing Analytics Content Digital Marketing

January 27, 2020

How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…

Rucha Shukla 0

Love1

Marketing Analytics Content Digital Marketing

January 21, 2020

Measuring The Revenue Metric From Digital Marketing Platforms

Where do you find all your revenue metrics in digital marketing? Today, we're going to…

Rucha Shukla 0

Love1

Marketing Analytics Content Digital Marketing

January 16, 2020

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…

Rucha Shukla 0

Love1

Marketing Analytics Content Digital Marketing

January 15, 2020

Aggregating CAC Using Data Blending

Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…

Rucha Shukla 0

Love2

Q&A: PenPath’s Alex Cruz on Why the Best Data Stories Start and End with the CEO

An Analysis Report In 3 Steps (Your Boss Will Like This!)

Improve Lead Scoring and Customer Journey Mapping With Blended Sales & Web Data

Collecting Web + Sales Data For B2B Marketing Insights!

What’s It Actually Mean? Website Sessions & Ad Costs ($)

How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands

Measuring The Revenue Metric From Digital Marketing Platforms

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

Aggregating CAC Using Data Blending

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