2023

November 9, 2023

Black Friday 2023 is on the horizon, and the data suggests that it's going to…

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September 5, 2023

To optimize your company’s marketing strategies and increase sales. The quality of metrics that go…

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August 18, 2023

What is baseline… in terms of business metrics for marketing? If your baseline is the…

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Ecommerce Analytics Marketing Analytics

June 16, 2023

"With growing concerns circulating the upcoming Universal Analytics sunset on July 1st, companies must turn…

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