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Marketing teams rely on PenPath daily to make data-driven decisions in order to sustain scalable growth. We offer professional-grade technology, service, and guidance. With PenPath, leaders can automate their entire reporting workflows and leverage all their data to answers critical business questions.

PenPath Shopify Dashboard
Optimizing DTC Sales With A Custom Shopify Dashboard Marketing Analytics
June 24, 2021

Optimizing DTC Sales With A Custom Shopify Dashboard

Why Shopify Makes Sense for DTC Businesses  Shopify is an end-to-end cloud-based ecommerce platform. It's…
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Growth Hacks article for DTC Brands
25 Essential DTC Growth Hacks Marketing Analytics
June 10, 2021

25 Essential DTC Growth Hacks

So, You Wanna Grow? Ecommerce brands are exploding in growth. Not only is it more…
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Love46
ecommerce analytics
The Basics of Ecommerce Analytics Marketing Analytics
May 27, 2021

The Basics of Ecommerce Analytics

Customers are the most important factor in a business's success. After all, even if you…
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iOS 14
What iOS 14 Means for Tracking Marketing Analytics
May 27, 2021

What iOS 14 Means for Tracking

If you are not familiar with the term iOS, then think of it by its…
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Setting up an Alert based on revenue
The 4 Best Tableau Features for Marketers Marketing AnalyticsReporting Workflow
February 22, 2021

The 4 Best Tableau Features for Marketers

Here are the four best Tableau features for marketers that are guaranteed to help streamline…
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Ecommerce KPIs
The 3 Ecommerce KPIs You Need to Be Tracking Marketing Analytics
January 14, 2021

The 3 Ecommerce KPIs You Need to Be Tracking

If you run a business that relies on Ecommerce KPIs, you know numbers speak louder…
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Amazon Dashboard in Tableau
PenPath Accelerates Business Intelligence with Amazon Data Press release
January 6, 2021

PenPath Accelerates Business Intelligence with Amazon Data

ST. LOUIS, January 6, 2021 – PenPath, a marketing intelligence solutions provider, announced today the…
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