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clv
CLV:CAC – An Analytics Refresher For Data-Driven Marketers Marketing AnalyticsContentDigital Marketing
January 16, 2020

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…
Rucha Shukla 0
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data blending
Aggregating CAC Using Data Blending Marketing AnalyticsContentDigital Marketing
January 15, 2020

Aggregating CAC Using Data Blending

Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…
Rucha Shukla 0
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spend metric
Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About Marketing AnalyticsContentDigital Marketing
December 15, 2019

Learn How To Measure The “Spend” Marketing Metric – The One The Boss Cares About

Let's focus on measuring marketing metrics! Today we're going to be looking at "spend" or…
Rucha Shukla 0
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marketing data visualization
Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software Marketing AnalyticsContentDigital Marketing
November 19, 2019

Data Visualization Championships: Tableau Vs. Current Marketing Analysis Software

Learn more about how popular marketing tools such as CRMs and Excel stack up against…
Rucha Shukla 0
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marketing data strategy
Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation Marketing AnalyticsContentDigital Marketing
November 11, 2019

Steps For A Solid Marketing Data Strategy Part 2: Practical Implementation

How should you implement a marketing data strategy in practical terms? We give you a…
Rucha Shukla 0
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marketing analytics software
Marketing Analytics Software: Prove ROI To Management Marketing AnalyticsContentDigital Marketing
November 8, 2019

Marketing Analytics Software: Prove ROI To Management

A marketers' technology stack is complex. One piece of marketing technology that can get particularly…
Rucha Shukla 0
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Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves Marketing AnalyticsContentDigital Marketing
November 6, 2019

Steps For A Solid Marketing Data Strategy Part 1: What Problems It Solves

How do you build a solid data strategy in marketing? What problems does it solve?…
Rucha Shukla 0
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Upgrading From Google Analytics: When Should You Do It? Marketing AnalyticsContentDigital Marketing
October 22, 2019

Upgrading From Google Analytics: When Should You Do It?

For many marketers, whether or not to spend a lot of money and energy on…
Rucha Shukla 0
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marketingtechnology
The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age Marketing AnalyticsDigital Marketing
October 1, 2019

The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age

Martech, or Marketing Technology is evolving at a rapid pace. Learn more about it here!
Rucha Shukla 0
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data warehousing, marketing
Applying Data Warehousing To Marketing Analytics: A Complete Overview Marketing AnalyticsDigital Marketing
September 15, 2019

Applying Data Warehousing To Marketing Analytics: A Complete Overview

If you're a marketer looking to advance the way you do your job through data…
Rucha Shukla 0
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