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marketing analytics

blending sales and web data part 1
Collecting Web + Sales Data For B2B Marketing Insights! Marketing AnalyticsContentDigital Marketing
February 26, 2020

Collecting Web + Sales Data For B2B Marketing Insights!

Learn how to collect website and sales data so you can do data blending for…
Rucha Shukla 0
Love1
What’s It Actually Mean? Website Sessions & Ad Costs ($) Marketing AnalyticsContentDigital Marketing
February 11, 2020

What’s It Actually Mean? Website Sessions & Ad Costs ($)

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…
Rucha Shukla 0
Love1
roas
How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands Marketing AnalyticsContentDigital Marketing
January 27, 2020

How To Calculating Return On Ad Spend (ROAS) for Ecommerce and DTC Brands

How do you calculate combined return on ad spend (ROAS)? It's time to move beyond…
Rucha Shukla 0
Love1
clv
CLV:CAC – An Analytics Refresher For Data-Driven Marketers Marketing AnalyticsContentDigital Marketing
January 16, 2020

CLV:CAC – An Analytics Refresher For Data-Driven Marketers

What are some of the hottest metrics marketers drool after? CLV:CAC is one...read on to…
Rucha Shukla 0
Love1
data blending
Aggregating CAC Using Data Blending Marketing AnalyticsContentDigital Marketing
January 15, 2020

Aggregating CAC Using Data Blending

Ever wondered how to use data blending to get aggregate CAC (customer acquisition cost)? Today…
Rucha Shukla 0
Love2
marketing analytics software
Marketing Analytics Software: Prove ROI To Management Marketing AnalyticsContentDigital Marketing
November 8, 2019

Marketing Analytics Software: Prove ROI To Management

A marketers' technology stack is complex. One piece of marketing technology that can get particularly…
Rucha Shukla 0
Love1
marketingtechnology
The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age Marketing AnalyticsDigital Marketing
October 1, 2019

The Martech (Marketing Technology) Boom – And Staying Updated In This Digital Age

Martech, or Marketing Technology is evolving at a rapid pace. Learn more about it here!
Rucha Shukla 0
Love0
data warehousing, marketing
Applying Data Warehousing To Marketing Analytics: A Complete Overview Marketing AnalyticsDigital Marketing
September 15, 2019

Applying Data Warehousing To Marketing Analytics: A Complete Overview

If you're a marketer looking to advance the way you do your job through data…
Rucha Shukla 0
Love1
Marketing Analyst Guide: Top 10 E-Commerce Metrics Marketing Analytics
February 11, 2019

Marketing Analyst Guide: Top 10 E-Commerce Metrics

Everything from monitoring the impact of your campaigns to tracking engagements on your e-commerce website…
Alex Cruz 0
Love2
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