marketing dashboard Tag

marketing data blending
Dec 03 2019

Data Blending In Digital Marketing: What You Need To Know

As a data-driven digital marketer, you spend your time on making campaigns and ultimately getting leads for the company. But you’re also interested in knowing how digital marketing analytics can help what you do each day. 

Today we’re going to be talking about how data blending in marketing can enhance results. We’re going to show you examples of exactly what we mean and how those results can directly impact your business. 

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Sep 05 2019

Drool-Worthy Tableau Dashboards: Explore Marketing Analytics Visualizations And See What A Custom One Looks Like!

Marketers today have a hard job- not only do they have to look at data from different sources, but also do that for each step of the marketing funnel. A typical day in a marketer’s job might involve looking at Salesforce for lead attribution, pulling up some Excel sheets to fill in data gaps, and using Google Analytics for website analysis. 

Combining traditional marketing efforts with digital marketing tactics is the new normal. This doesn’t include making campaigns, raising brand awareness through webinars, lead pages and so much more!

This is where Tableau comes in. Let’s look at how it can aid in key marketing stages.

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