Our Services
Scale your e-commerce revenue through our refined Data-Led Growth System
PenPath Analytics
Bring all your marketing & e-commerce data into on dashboard, a single source of truth. LEARN MORE
Google Ads Management
Scale Google Ads profitably. PenPath handles strategy, creative, and optimization. FREE GOOGLE ADS AUDIT
Fix Tracking & Analytics
We fix misconfigured GA4, GTM, pixels, cookies, server-side tracking, and UTM issues. FREE TRACKING AUDIT
Conversion Rate Optimisation (CRO)
Make more money from traffic you already pay for. FREE WEBSITE AUDIT
Facebook Ads Management
Full-funnel strategy, discounting/upselling for AOV/LTV, weekly performance analysis, and more. FREE META ADS AUDIT
Expert Coaching
Workshops, coaching & strategic playbooks rooted in real use cases and benchmarks. FREE CONSULTATION
Consolidate Reporting
Unified Dashboards
Alerts
Automation
50 Integrations
Custom Weekly Reports
Unlock 4h every week, make faster decisions, and never download CSVs again from your store, Google or Facebook Ads. Spot growth opportunities in seconds.
Get More Shoppers
Maximize Ad Spend
Detailed Visibility into Customer Journey
Attribute Conversions
Spend Smarter
Without a steady flow of new shoppers, even the best products and funnels will plateau.
Our clients see an average ROI of 5.7X within their first 90 days.
But don’t take it from us; hear it from them.
Increase Retention and LTV
Stop Churn
LTV Analytics
Loyalty
Cohort Analysis
Upsell
Traditional platforms and agencies miss the signals that drive retention. The first step to improve customer retention and lifetime value of your client is to measure it! With PenPath, you will know this will always be our focus.
Our Proven Data-Led Approach
Establish a Measurement Strategy
Are you sure the numbers you’re using to make decisions are accurate? Without a solid measurement strategy, tracking is messy, KPIs misalign, and growth can feel like guesswork.
Measurement gaps
Misaligned KPIs
Data readiness
Deliver Data-Led Growth Recommendations
Ever looked at a dashboard full of metrics but still not known what to do next? Brands are flooded with reports and surface-level insights, but they rarely get clear, prioritized recommendations they can act on.
Actionable insights
Prioritization
Opportunity mapping
Maximized Growth Plan Based on Forecasted Results
Brands struggle to build growth plans they can trust—forecasts are either unrealistic or disconnected from actual data. Without reliable predictions, they can’t allocate budgets confidently or scale efficiently.
Budget allocation
Predictable outcomes
Ongoing A/B Testing
Many teams either don’t test consistently or run A/B tests without structure, leading to wasted effort and inconclusive results. This lack of systematic testing prevents steady improvements and slows growth.
Testing discipline
Iterative growth
Continuous optimization
Optimized Customer Journey
From first touch all the way to completed purchase.
Customer journeys often break down between ads, landing pages, and checkout flows. When the experience is disjointed, brands leak revenue across each stage and miss opportunities to improve conversion.
Funnel leakage
Conversion barriers
Maximize Profit
Profit Optimization
Reconciles Sales with COGS
Contribution Margins
ROI Optimization
Go beyond revenue growth—align every campaign with real profit impact by continuously analyzing margins and costs, setting precise targets, and adjusting strategies to build sustainable, profitable scale.
Rent One
“I’m so happy with how quickly PenPath helped turn things around. Not only did they perform, but their data-first approach gave us the confidence and clarity we needed. They’re like partners and truly an extension of my team.”
Sunny TreadwayMarketing ManagerRent One Home Furnishings
30
YoY Growth
151.26
Orders in 2 moths
Reduce Acquisition Cost
ROAS
CAC Optimization
Data Attribution
CPA
Acquistion Channel
Acquisition costs keep rising; without smarter targeting and spend efficiency, growth stalls and profit erodes.
If you'd like to get similar results, get in touch with PenPath today.
3X More
ROAS Lift
27% Savings
in Paid Media Spending
Data Clarity
So you can feel empowered and be in control
Peace of Mind
A partner that’s with you every step of the way
Leading Brands Trust PenPath With Their Data-Driven Growth
