Our Services and Software
Scale your e-commerce revenue through our refined Data-Led Growth System
PenPath Analytics
Bring all your marketing & e-commerce data into on dashboard, a single source of truth. LEARN MORE
Google Ads Management
Scale Google Ads profitably. PenPath handles strategy, creative, and optimization. FREE GOOGLE ADS AUDIT
Fix Tracking & Analytics
We fix misconfigured GA4, GTM, pixels, cookies, server-side tracking, and UTM issues. FREE TRACKING AUDIT
Conversion Rate Optimisation (CRO)
Make more money from traffic you already pay for. FREE WEBSITE AUDIT
Facebook Ads Management
Full-funnel strategy, discounting/upselling for AOV/LTV, weekly performance analysis, and more. FREE META ADS AUDIT
Expert Coaching
Workshops, coaching & strategic playbooks rooted in real use cases and benchmarks. FREE CONSULTATION
Consolidate Reporting
Unified Dashboards
Alerts
Automation
50 Integrations
Custom Weekly Reports
Your data is collected, cleaned, and analyzed by our team, then refined with AI. All your actionable insights live in one easy-to-use dashboard. You’ll always know what’s driving results without needing any data expertise.
Get More Shoppers
Discounts
Detailed Visibility into Customer Journey
Attribute Conversions
The Hook
Our data-led Customer Acquisition Framework will help you attract and convert more customers by delivering the right message to the right persona at the right time. When this is done at every step of your digital sales funnel, you will get consistent incremental growth.
Our clients see an average ROI of 5.7X within their first 90 days.
But don’t take it from us; hear it from them.
Increase Retention and LTV
Frequency
LTV Analytics
Cross-selling
Cohort Analysis
Upselling
Growth isn’t just about finding new shoppers; it’s also about getting more from the ones you already have. We help you increase purchase frequency, improve retention, and raise average order value so your LTV keeps growing.
Our Proven 5-Step Data-Led Growth Approach
Establish a Measurement Strategy
Are you sure the numbers you’re using to make decisions are accurate? Without a solid measurement strategy, tracking is messy, KPIs misalign, and growth can feel like guesswork.
Measurement gaps
Misaligned KPIs
Data readiness
Deliver Data-Led Growth Recommendations
Ever looked at a dashboard full of metrics but still not known what to do next? Brands are flooded with reports and surface-level insights, but they rarely get clear, prioritized recommendations they can act on.
Actionable insights
Prioritization
Opportunity mapping
Maximized Growth Plan Based on Forecasted Results
Brands struggle to build growth plans they can trust—forecasts are either unrealistic or disconnected from actual data. Without reliable predictions, they can’t allocate budgets confidently or scale efficiently.
Budget allocation
Predictable outcomes
Ongoing A/B Testing
Many teams either don’t test consistently or run A/B tests without structure, leading to wasted effort and inconclusive results. This lack of systematic testing prevents steady improvements and slows growth.
Testing discipline
Iterative growth
Continuous optimization
Optimized Customer Journey
From first touch all the way to completed purchase.
Customer journeys often break down between ads, landing pages, and checkout flows. When the experience is disjointed, brands leak revenue across each stage and miss opportunities to improve conversion.
Funnel leakage
Conversion barriers
Maximize Profit
Profit Optimization
Reconciles Sales with COGS
Contribution Margins
ROI Optimization
Go beyond revenue growth—align every campaign with real profit impact by continuously analyzing margins and costs, setting precise targets, and adjusting strategies to build sustainable, profitable scale.
Rent One
“Our creatives blend targeted messaging, strategy, and design aligned to specific personas, timing, and offers that consistently increase conversion performance.”
30
YoY Growth
151.26
Orders in 2 moths
Increase ROAS
CAC Optimization
Data Attribution
CPA
Acquistion Channel
We help you maximize ROAS with precise data insights and performance-driven creatives that improve efficiency across every channel in your sales funnel.
Speak with an ecommerce data-led growth expert to see how we can support your business today
3X More
ROAS Lift
27% Savings
in Paid Media Spending
Data Clarity
So you can feel empowered and be in control
Peace of Mind
A partner that’s with you every step of the way
Leading Brands Trust PenPath With Their Data-Driven Growth
