It has been well-established that a company, no matter how big or small, cannot become a trusted authority in their industry without a blog. But what constitutes a “good” blog?…
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As a content marketing firm we always get questioned why we do content marketing. Content marketing is a mix of hard numbers and long term brand appeal. Not the simplest of things to explain to someone who isn’t around the industry. We think an analogy of relationships and online dating could get the point across a bit better.
