5 Steps to Content Marketing - PenPath
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5 Steps to Content Marketing

5 Steps to Content Marketing

A good content marketing strategy can be tough to get off the ground without a clear plan. Luckily, we’ve outlined the 5 steps you need to follow in order to get the most out of your content marketing efforts.

 

Watch this video to learn the 5 ESSENTIAL steps to content marketing and start making awesome content today!!!

Main Takeaways:

 

1. Content Strategy – You must be working on this right now or you’re reworking it. This is the foundation. And just like a foundation of a building is essential, so is your content strategy.

 

2. Production – What type of content are you creating? Do you have a variety?

 

3. Distributions – Different platforms have different requirements. You have to know your output before getting started and optimize your content for those channels.

 

4. Promotion – Facebook in particular is pay-to-play. Other networks have these options, but as of now, Facebook is the most essential in boosting and ads on social media.

 

5. Track Impact – Numbers, numbers, numbers. Content marketers MUST analyze data from content and adjust accordingly. This is where the whole process comes full circle!

Want more awesome content marketing videos? Check out our YouTube channel and don’t forget to subscribe!

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Alex Cruz

I've always been interested in learning how the best brands build a powerful connection with their customers. A great product is where it starts, but marketing has the biggest impact. My passion for this led me to start PenPath. We're a digital agency that creates those emotional bonds for our clients and their customers.