Braintree Payments is a full-stack payment platform, allowing customers to use multiple ways to purchase products online. With online payment data from Braintree Payments, PenPath is here to help clients analyze different payment preferences for customers and trends for payment methods. PenPath offers marketers and analysts the technology needed to connect to the Braintree Payments API and extract clean and workable data in order to measure performance and build custom reports.
PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.
Marketing leaders and analysts can now access essential KPIs available within Braintree Payments and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your Braintree Payments data, experts at PenPath uncover the most popular payment method for new customers and loyal customers and key behaviors in online transactions.