WooCommerce Dashboard Connector

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PenPath Builds Your Business With WooCommerce Data

WooCommerce is a powerful add-on for your WordPress website for a fully-functioning ecommerce store. It is widely used among startups. PenPath helps you better understand your WooCommerce data to grow your ecommerce business. PenPath offers marketers and analysts the technology needed to connect to the WooCommerce API and extract clean and workable data in order to measure performance and build custom reports.

PenPath’s unique value proposition is that we automate the transformation process from raw data to meaningful insights. To offer the most granular level of data available, PenPath has partnered with leading ETL and ELT providers, giving our customers access to hundreds of data source connections with clean and workable data while requiring no technical skills.

Marketing leaders and analysts can now access essential KPIs available within WooCommerce and hundreds of other platforms in a more user-friendly, automated reporting workflow. From your WooCommerce data, we measure the key metrics, evaluate your costs and return, and help you improve the operation of your online stores. PenPath builds your business with innovative data-driven solutions.

PenPath example of the WooCommerce data source in a BI dashboard

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Combine All Your Sales & Marketing Data Sources

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WooCommerce: Examples of Data-Source Blends

Google Ads to show KPIs of your key marketing activities
Facebook Ads to highlight your top-performing social campaigns
Google Analytics to track how WooCommerce helps you operate online stores

WooCommerce: Examples of Business Insights

Overview of the most important metrics and ways to evaluate operational effectiveness
What are the customer demographics and where to expand your business
Where your ecommerce is cost-effective and how to improve sales

All your WooCommerce data within leading BI Platforms: Tableau or Looker

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See All Your Data

PenPath partners with top ETL and ELT providers to connect virtually any data source to your dashboards and reports

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Trust Your Data

Getting data is just the start. Making it clean and trustworthy is where PenPath excels. We transform, model and blend data to fit your needs.

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Act on Your Data

PenPath is focused on your success. We work with fast-growing brands and Fortune 500 leaders to showcase insights and prioritize actions.

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Leverage Hundreds of Sales & Marketing Data Sources

Data Access, Security & Governance

PenPath has strategic partnerships that gives you access to a valuable pipeline of data — automated, secure and aligned to your data governance policies. Imagine finally having all your marketing data available to you. PenPath works with its ETL and ELT partners to ensure marketing teams can succeed in their goals.

Data Pipeline Partners & Providers

PenPath ETL Solutions Provider - Stitch Data

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PenPath’s partnership with Improvado.io has led to a game-changing solution that helps companies tell a story with their data and keep a pulse on the business. As a marketing ETL vendor, Improvado.io excels at providing automated data sets from a variety of marketing channels. However, our clients often struggled with visualizing the data and pulling insights. Our partnership with PenPath has removed that challenge. PenPath's team are experts when it comes to weaving together data sets to answer the critical questions for your business.
Anamika SethiCo-Founder, Improvado